Our thinking.

Experiential Trends Report 2026

Discover Emota’s 2026 Experiential Trends Report. Uncover key forces shaping live brand experiences, from emotional design to immersive technologies.

Employee Engagement in 2026: Stop doing more. Start doing what matters.

Explore how authenticity is reshaping internal communication. Why real, unfiltered messaging matters more than ever in today’s workplace.

We’ve crossed the uncanny valley, now we need to teach the machines to act

AI avatars are here... but are we using them well? Discover why directing your digital twin takes more than tech, and how storytelling, editing...

Forty1 strengthens North America leadership team with appointment of Principal Consultant

Forty1 strengthens its North America team with a new Principal Consultant, enhancing employee experience and transformation consulting capabilities.

Where big work meets little minds: BYCTWD 2026

Bring Your Child to Work Day 2026 brought energy, creativity, and fresh perspectives to XD, as 43 young minds explored, created, and experienced the..

Reflections of a (former) teenage cancer patient

A cancer diagnosis at 17 changes more than your health—it shapes how you experience care, communication, and life beyond treatment. This reflection...

Inizio Engage XD awarded “Highly Commended” at the 2026 RoSPA Health and Safety Awards

Inizio Engage XD earns Highly Commended at the 2026 RoSPA Health and Safety Awards, recognising excellence in global safety culture and risk...

Forging an AI mindset, starts with human skills

300 million people live with rare diseases worldwide. Discover why better patient and clinician experience must sit alongside scientific innovation.

For 300 million people, Rare Disease Day is every day

300 million people live with rare diseases worldwide. Discover why better patient and clinician experience must sit alongside scientific innovation.

So… how do you write like a human?

Discover 5 principles of patient-centred medical writing and learn how to create authentic, empathetic cancer content that truly resonates with...

To make AI video look real, we have to make it look ‘less perfect’

Film director Colin Melville explores why AI video looks fake and how embracing imperfection, camera shake, and raw realism is key to making AI...

Emota & IPCAA Report: Key Insights on Medical Congress Engagement

New Emota and IPCAA research of 251 healthcare professionals reveals how medical congress engagement must evolve to meet rising HCP expectations.