Our thinking.

Experiential Trends Report 2026

Discover Emota’s 2026 Experiential Trends Report. Uncover key forces shaping live brand experiences, from emotional design to immersive technologies.

Employee Engagement in 2026: Stop doing more. Start doing what matters.

Explore how authenticity is reshaping internal communication. Why real, unfiltered messaging matters more than ever in today’s workplace.

We’ve crossed the uncanny valley, now we need to teach the machines to act

AI avatars are here... but are we using them well? Discover why directing your digital twin takes more than tech, and how storytelling, editing...

Nazaré Launches AI Academy to Help Businesses Upskill and Adopt AI with Confidence

Nazaré launches AI Academy, helping organizations build AI skills, boost adoption, and turn AI investment into measurable impact.

Colin Melville Recognized in PM360’s 2025 ELITE 100 Awards for Disrupting Healthcare Storytelling

Colin Melville has been recognized in PM360’s ELITE 100 Awards for disrupting healthcare storytelling through generative AI and creative innovation.

Inizio Engage appoints Creative and Synthetic Leader as Executive Creative Director

Inizio Engage XD appoints Colin Melville as Executive Creative Director to lead AI-driven creativity, immersive experiences, and innovation globally.

We need to talk about the zebra in the room: ATTR-CM and the patients we’re missing

ATTR-CM may be described as rare, but many patients are simply going undiagnosed. Delayed recognition, fragmented care, and limited access continue...

The Future of Field Excellence Report

Life sciences organizations are redefining what field excellence means as healthcare professional expectations...

Forty1 strengthens North America leadership team with appointment of Principal Consultant

Forty1 strengthens its North America team with a new Principal Consultant, enhancing employee experience and transformation consulting capabilities.

Where big work meets little minds: BYCTWD 2026

Bring Your Child to Work Day 2026 brought energy, creativity, and fresh perspectives to XD, as 43 young minds explored, created, and experienced the..

Reflections of a (former) teenage cancer patient

A cancer diagnosis at 17 changes more than your health—it shapes how you experience care, communication, and life beyond treatment. This reflection...

Inizio Engage XD awarded “Highly Commended” at the 2026 RoSPA Health and Safety Awards

Inizio Engage XD earns Highly Commended at the 2026 RoSPA Health and Safety Awards, recognising excellence in global safety culture and risk...