Home Propensity4

Propensity4.

PROPENSITY4 is an integrated data and insight solutions provider serving the pharma and biotech industry. We offer a unique approach and four core analytics offerings designed to accelerate impact and drive business performance for our clients in the pharmaceutical industry.

 

Our custom solutions and integrated methodologies delivered through data-enabled consulting deliver performance-driven commercialization of pharmaceutical products, helping you achieve your goals and stay ahead in a competitive market.

Use Propensity4 to make decisions based on evidence, not guesswork.

Propensity4 is a part of the Decision Optimization specialist area of Inizio Engage with a vision to architect outstanding customer engagements that create the right behavior and drive performance. Spearheading data optimization to deliver strategic insights, design effective engagement programs, industry benchmarking, and market access strategy.

Leveraging strategic insights to build, deploy, and assess engagement programs.

Advanced data insights help clients answer the tough questions. Are you asking yourself the right questions?

  • What are the current and future market opportunities for my molecule?
  • What is the target audience?
  • What resources are needed?
  • Where does this treatment stand against competitors?
  • How effective is this message and what are the KPIs?

Leverage a clear-decision pathway.

With Propensity4 as your partner, you can leverage a clear-decision pathway for business strategy decisions by:

  • Understanding the true opportunity for your molecule, brand or portfolio.
  • Focusing your resources for the best return.
  • Identifying which channels are right for which customers.
  • Learning how much promotional spend directly contributes to your revenue.

“Propensity4 was created to move away from project-specific analytics to a big-picture approach, ensuring that data, analytics, and insights are tied together to drive strategy across payers, patients, and healthcare professionals.”

– Sese Abhulimen, Global President, Decision Optimization

Why Propensity4?

Our mission is simple: to power smart data and accelerate impact to help our customers achieve their business objectives. We are committed to delivering actionable insights and strategies that enable you to make informed decisions, optimize your commercialization efforts, and achieve your business objectives.

With Propensity4 as your partner, you can have confidence in your ability to navigate the complex landscape of pharmaceutical and biotechnology commercialization and achieve success.

High speed. High quality. High accuracy.

  • 13+ years healthcare insights and analytics
  • 15+ therapeutics areas leading experts
  • 35% in savings over 2 years

Powering Smart Data, Accelerating Impact.

Our distinctive methodology

We offer a unique approach and four core analytics offerings designed to accelerate impact and drive business performance for our clients in the pharmaceutical industry. Our custom solutions and integrated methodologies delivered through data-enabled consulting deliver performance-driven commercialization of pharmaceutical products, helping you achieve your goals and stay ahead in a competitive market.

Customer optimizer

Identify, understand, and value your unique market and customer opportunity segments.

Performance optimizer

Evaluate your brand and portfolio performance in a comprehensive and actionable manner.

Promotion optimizer

Accelerating the analysis of brand promotional plans to optimize spend across channels and maximize return on investment.

Engagement optimizer

Maximize your influence points with customers by creating tailored multi-channel contact plans and investment blueprints.

Want to learn more about PROPENSITY4?

Connect with an expert.

At Propensity4, we are committed to helping you achieve your business objectives and drive success in the pharmaceutical industry. Our solutions can benefit your organization and help you stay ahead in a competitive market.