Propensity4, part of Inizio Engage, offers a unique approach and four core analytics offerings designed to accelerate impact and drive business performance for our clients in the pharmaceutical industry. Our custom solutions and integrated methodologies delivered through data-enabled consulting deliver performance-driven commercialization of pharmaceutical products, helping you achieve your goals and stay ahead in a competitive market from pre-launch through loss of exclusivity.
Propensity4 is known for its high speed, high quality, high value analysis of real-world data delivering actionable insights to drive performance. We combine business expertise, advanced data and analytics capabilities, and market research to provide you with a holistic view of your business and the market. Our proprietary tools and consulting services deliver insights that enable informed decision making to optimize your commercialization strategy across our 4 core platforms.
Customer – Identify, understand, and value your unique market and customer opportunity segments, tailoring your strategies to meet the needs of each group.
Performance – Evaluate your brand and portfolio performance in a comprehensive and actionable manner, leveraging data-driven insights to make informed decisions and drive growth.
Promotion – Accelerating the analysis of brand promotional plans to optimize spend across channels and maximize return on investment based on the specific promotional needs of your brand.
Engagement – Maximize your influence points with customers by creating tailored multi-channel contact plans and investment blueprints, optimizing the channel mix and copy for effective engagement.
Our Data and Integrated Insights team works in partnership with you to help define optimal best actions throughout the commercialization journey. By leveraging technology and advanced techniques, we rapidly cull through millions of records within patient, healthcare provider, and payer databases. The accurate analysis that results defines unique patient and physician archetypes and other market and channel insights used to optimize sales and marketing engagement strategies tailored to the right patient, targeted to the right healthcare provider, and done quickly enough to ensure payer coverage.
As your partner in navigating the market, we help you maximize opportunities to extend your asset by addressing key questions. We analyze current and future market opportunities, investigate market structure and highlight buying points/processes, identify target patients, evaluate the competitor landscape, and assess market evolution given Lifecycle Management (LCM) efforts from your company and its competitors.
Our comprehensive market assessment ensures that you have a clear understanding of the market dynamics and are well-positioned to capitalize on the most promising opportunities.
In partnership with our clients, we identify strategic options and provide recommendations to optimize your commercialization efforts. Our team conducts comprehensive audience mapping from all angles, ensuring that you have a deep understanding of your target market. We help you determine the ideal size and structure of your engagement teams, optimize and prioritize your data research efforts, and evaluate stakeholder needs and interests.
Through landscape evaluation and evidence-based decision support insights, we provide you with the information and guidance needed to make informed strategic decisions that drive your product’s success.
Our business planning services cover all stages of the product lifecycle, ensuring that your commercialization efforts are optimized and aligned with your strategic objectives. We provide performance-based tracking, channel impact analyses, and engagement mix optimization to accelerate Return on Investment from your engagement initiatives. Our team continually refines your plan to adapt to market changes and prospective evolution, ensuring that you stay ahead of the curve.
With frequent touch points and recommendations to optimize performance, such as resource deployment and spend mix, we help you make data-driven decisions that drive your product’s success throughout its lifecycle.
We identify and measure KPIs to ensure your product reaches its full commercial potential. Our team provides proactive improvement recommendations backed by live data, assessing your product’s brand and reputation compared to competitors. We evaluate the effectiveness of your messaging and measure program impact to ensure that your investments are delivering the desired results.
By leveraging our performance measurement capabilities, you can be sure that you are responsibly maximizing engagement to drive your product’s success.
With Inizio Engage as your partner, you will elevate your engagement strategies and tactics across your brand’s lifecycle. With its integrated smart data analysis, Propensity4 will help to identify what strategies to follow, and in what channels to do so, giving you a clear decision pathway to optimize performance.
Our experts have a strong track record in assessing a brand’s ultimate size and value within the healthcare marketplace, and recommending an optimal strategic and financial plan to drive market success.
Learn more about Inizio Engage’s strategic engagement solutions and how we can help your business maximize opportunities, jump over hurdles, and assess progress on an ongoing basis.
