An EVP that unlocks world-class potential

Overview

We partnered with our client to co-create an authentic, people-powered Employee Value Proposition (EVP) that celebrates world-class projects, strengthens attraction, integration and retention, and delivers a consistent employee experience worldwide.

Find out how we brought their culture to life using our expertise in EVP, Communications and Listening…

The challenge

Our client, a global engineering and professional services company, had grown rapidly through acquisition, creating differing levels of engagement and inconsistencies in the employee experience across regions.

To attract and retain top talent, they needed to:

• Understand what truly connected its people globally
• Attract and retain top talent in a competitive market
• Deliver a more consistent and authentic employee experience

The challenge lay in defining a unifying EVP that employees could recognise as their own — wherever they were based.

The solution

We placed employee voices at the heart of the process. Engaging 245 colleagues, communicators, HR and talent teams across seven countries, we uncovered real insights: employees felt the magic of the company came from the opportunity to work on landmark projects, solve complex challenges and collaborate with the brightest minds in their sector, and around the globe. For many they were able to achieve things they never thought possible.

Building on these insights, we developed a fixed and flexible EVP framework – providing consistency around culture while also enabling it to be tailored by local teams across this fast-paced, evolving organization.

How we did it

The creative platform which contained a thought-provoking question and consistent answer format, brought the EVP to life:

• A compelling campaign celebrating employee stories through emotive, mobile-first videos and multilingual content
• A suite of external talent attraction materials, including LinkedIn Life pages, careers pages and social media templates
• A launch film and supporting HR documentation to embed the EVP across the employee lifecycle
• Establishing an EVP Steering Committee and onboarding HR, comms and marketing teams with toolkits to sustain momentum

By blending consistency with flexibility we created a campaign that wins hearts and minds, ensuring employees worldwide can see themselves reflected in the company’s promise and culture.

The value created

The EVP is now a distinctive, authentic expression of our client’s business — rooted in the voices of its people and aligned with its business ambitions.

• A compelling employer brand that celebrates collaboration, inclusivity and world-class impact
• Consistency and flexibility combined — giving employees a unifying experience, wherever they are
• Greater visibility across LinkedIn, careers sites and social media, strengthening attraction and retention
• Empowered HR and comms teams equipped with guides, assets and tools to embed the EVP organisation-wide

By listening, collaborating and creating with their people, our client now has an EVP that inspires potential — and endures.