Emota and XD FILM have been recognised at the Corporate Comms Awards 2026, receiving Highly Commended in the Best Use of Film or Video category for Arup at 80, an immersive brand experience created in partnership with global engineering consultancy Arup.
The recognition celebrates the creative storytelling behind Arup’s 80th anniversary, which transformed a milestone celebration into an opportunity to explore the future of our cities.
To mark 80 years of innovation, Arup wanted to create something more meaningful than a traditional corporate celebration.
Working together, Emota and XD FILM developed an immersive experience at Lightroom in London’s King’s Cross, bringing together up to 300 influential guests around one central question: How can we design a better future for our cities?
Rather than simply looking back at Arup’s achievements, the experience focused on what comes next.

Using immersive 360-degree film, motion graphics, animation and spatial sound, the team transformed Lightroom’s four-storey projection environment into a constantly evolving visual world. From the moment guests arrived through to the evening’s closing moments, film became an integral part of the storytelling.
The result was an experience that celebrated Arup’s heritage while encouraging guests to think about the future they have a role in shaping.
This Highly Commended recognition is a fantastic acknowledgement of the creativity and collaboration behind Arup at 80, and the power of film to create meaningful brand experiences.
A huge thank you to Arup for trusting Emota and XD FILM with such an important milestone, and congratulations to everyone involved in bringing the experience to life.
Explore the full Arup at 80 case study to see how the immersive film experience came together.
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