Inizio Engage UK.
Connecting global healthcare expertise with local impact in the UK. Rewriting the rules of customer, stakeholder and patient engagement. Driving last change.
Commercial | Medical Affairs | Patient Solutions |
Experience Design (XD) | Recruitment
People-led, insight-driven, technology-enabled.
Rewriting the rules of engagement.
We develop engagement strategies and deploy the right sized teams to execute promotional, scientific and patient engagement for your brand.
We are the UK specialists in scalable outsourced teams & integrated solutions for companies in life sciences.
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Commercial Solutions
We design, deploy and manage field, hybrid and remote teams who engage your healthcare targets on your behalf – in the right channels at the right time with the right message. Includes promotional engagement and educational engagement with HCPs.
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Customer Engagement Centres
Our customisable contact centre solutions are especially effective when results are needed quickly or within a defined window e.g. launch, seasonal campaign, recent formulary win. Our successful digital sales teams have office-based collaboration at the heart of their culture and service.
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Patient Solutions
Harnessing the power of empathy and insights to enhance access and adherence. Our nurse and clinical educator teams deliver hands on care and virtual support throughout the disease and patient journey. We partner with you to design and implement UK and European Patient Support Programmes (PSPs).
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Medical Science Liaison (MSL) Solutions
We deliver custom MSL programs designed to build deeper relationships by delivering the right scientific messaging, and spark the right dialogue, at the right time, with the right KOLs and HCPs.
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Medical Information Solutions
Our tailored, comprehensive and integrated medical information solutions deliver exceptional engagement experiences with your customers every hour of the day.
Our Recruitment Solutions.
Our flexible recruitment solutions for clients are the cornerstone of many of our capabilities.
Talent Search Solutions
End-to-end recruitment for direct hire into the client’s own headcount, for commercial, medical and clinical functions. Includes strategic services like competency mapping, candidate assessment.
Executive Search Solutions
Our consultants provide agile, precise executive search, bespoke leadership assessment, coaching and mentoring.
Vacancy Management
We deliver flexible solutions to clients in the life sciences sector for short and mid-term needs for a wide range roles.
Creating experiences.
To help our clients engage their internal and external audiences, we create experiences that inspire a lasting change in attitude, behaviour and performance:
Healthcare Meetings, Events & Congress
Our Emota teams design and produce live and virtual events, congress and exhibitions around the world for our clients’ internal and external audiences.
Learning & Capability Development
Our Nazaré teams create learning programmes and capability interventions for client organisations that transform the behaviour of people and the performance of the organisation.
Employee Engagement
Our Forty1 consultancy teams create employee experiences for client organisations that enrich working lives and inspire lasting change in culture and behaviour.
Inizio Engage UK in numbers.
25+ years
of commercial outsourcing experience and clinical education legacy
8.76
Net Promoter Score (NPS)
20+ years'
experience in medical affairs
35+ years
years creatively engaging audiences
Meet the Inizio Engage UK team.
Caroline McGlynn
Head of Clinical Solutions, UK
Kate Kelly
Managing Director, UK and Ireland
Greg Draper
Commercial Operations Director
Ailsa Newman
HR Director, EU North
Keith Buckby
Client Solutions Director
Elaine Neil
Head of Clinical Excellence & Operations, Patients Solutions
Jade Thiravithul
UK & Ireland Finance Director
Meet Kate Kelly.
Kate Kelly is the MD for UK & Ireland at Inizio Engage (formerly Ashfield Engage), Kate started her career as a nurse with the NHS, her experience spans over 30 years in healthcare and pharmaceutical industry working in both clinical and commercial roles, leading operational expansion, developing strategy & continuous improvement for both business and people.
As an experienced senior leader she is passionate about providing bespoke engagement solutions that help clients reimagine how they give support and engage with their patients, payers, people and providers delivering solutions to support clients improve treatment outcomes.
Connect with Kate on LinkedIn.
Discover our outsourced solutions work.
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Case studyRead more
Agile, remote HCP engagement to boost vaccine awareness and uptake
A data-driven targeting and segmentation strategy executed by our Customer Engagement Centre tripled patient invitations and reversed declining vaccin
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Case studyRead more
Mobile vaccination capability improves access to HPV & MMR vaccinations.
CASE STUDY (UK) Addressing low HPV vaccination rates among 18–25-year-old women in the UK.
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Case studyRead more
Recruiting a 30-strong hybrid sales team for a global pharma leader
Our client, a leading global pharmaceutical company, needed to build a new primary care commercial team.
Meet the Inizio Engage XD UK leadership team.
Mark Jackson
Global Managing Director
Russ Lidstone
President, Inizio Engage XD
Lauren Ince
XD, Chief Growth Officer
Tim Williams
XD, Chief Operating Officer
Richard Burton
Global Managing Partner
Charlotte Morris
Managing Director, Global
Meet Russ Lidstone.
Russ has worked in marketing communications for thirty years, holding strategic and leadership roles in a variety of blue-chip companies including Coca-Cola, Havas, IPG, WPP and Inizio.
Russ is a Marketing Group of Great Britain member; Mentor and Scholarship panel member for The Marketing Academy; Forbes Business Council member; RSA Fellow; speaker for Speakers for Schools, Bloom ambassador, EMBA advisor for Oxford Saïd Business School and holds an Honorary Doctorate from University of West London. He is Chair of Trustees for Creative Mentor Network, former Chair of Isla and NED of Basketball England.
He has been Management Today ‘Leader of the Year’; Creativepool ‘Creative Leader of the Year’; featured as Campaign magazine ‘Top 10 CEO’ & ‘Top 10 Strategist’; voted one of the UK’s ‘Inspirational Creative Leaders’; named by DIMA as a ‘Top 50 Male Advocate for Equality’ and recognised as Women in Marketing’s ‘Equality Advocate of the Year’.
Connect with Russ on LinkedIn.
Discover our XD work.
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Case study XD case studiesRead more
Standing out starts with bold thinking
We transformed a conventional booth into a bold, interactive space that showcased leadership in oncology, leaving a lasting impression.
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Case study XD case studiesRead more
An EVP that unlocks world-class potential
We partnered with our client to co-create an authentic, people-powered Employee Value Proposition (EVP) that celebrates world-class projects...
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Case study XD case studiesRead more
Emotionally preparing Health Care Assistants for the reality of frontline work
Discover how immersive VR scenarios helped Telford College prepare student HCAs for emotionally challenging healthcare roles. Reducing turnover and...
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Case study XD case studiesRead more
Fertility Out Loud
A reality series featuring social media influencers sharing diverse fertility challenges to encourage open conversations.
Our locations in the UK.
London
Inizio, 8th Floor, Holborn Gate, 26 Southampton Buildings, London, WC2A 1AN
Inizio Engage XD, 22-24 Torrington Place, London, WC1E 7HJ
Ashby-de-la-Zouch
Inizio Engage, Excelsior House, Excelsior Road, Ashby-de-la-Zouch, LE65 IJG
Manchester
Inizio Engage XD, Merchants Warehouse, 21 Castle St, Manchester, M3 4LZ
Plymouth
Inizio Engage, The Merchant, 4th Floor, 45 Notte Street, Plymouth, PL1 2AG
Inside Inizio Engage.
Real people, real stories.
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NewsRead more
Inizio Unveils Strategic Digital and Creative Hub in Plymouth City Centre
Inizio is proud to announce the opening of its new city-centre office in Plymouth, signalling its continued commitment to digital, film, and...
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Blog XD insightsRead more
Taking a Breath: My Asthma Journey
Our colleague Preetam Virdee shares his personal journey with asthma, from childhood diagnosis to confident self-management.
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BlogRead more
A Nurse Advisor’s Journey with Inizio Engage.
Q&A with Amanda Alexander, Nurse Advisor at Inizio Engage Q: Can you tell us about your journey into nursing? ...
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Blog XD insightsRead more
Rare Disease Day 2025
On Rare Disease Day, we recognize the 300 million people living with a rare disease. Listen to Michael's patient story living with IgA Nephropathy.
Want to join Inizio Engage UK?
View our Medical Sales, Nursing and Patient Support vacancies:
Connect with an expert.
Learn more about Inizio Engage’s strategic engagement solutions and how we can help your business maximize opportunities, jump over hurdles, and assess progress on an ongoing basis.