As a commercialization partner, Inizio Engage (formerly Ashfield Engage) has 30+ years’ experience engaging primary and specialist healthcare professionals as well as pharmacists across the UK & Ireland and across many therapeutic areas.
Bespoke and flexible, we tailor our approach, teams and technology to meet the needs of your asset and your audience across the UK & Ireland:
We use data, technology and real-world customer insights to help teams focus on the right HCPs, improve engagement and continuously adapt their approach.
We combine trusted third-party market data, NHS data, client-provided data and our own engagement data to identify priority HCPs, accounts, geographies and opportunities, helping your team focus its time where it can have the greatest impact.
Our virtual anonymous focus groups provide direct insight into HCP needs, experiences and challenges, helping you understand what matters to your customers and use those insights to inform your engagement approach.
We use resource modelling to determine the right team size, roles and territory structure for your objectives. We then design the right mix of field, remote and hybrid engagement to deliver the coverage you need.
We track agreed KPIs to understand performance, identify what’s working and where adjustments could deliver greater impact.
AI-enabled call analysis identifies themes and insights from customer conversations, giving managers greater visibility and supporting more targeted coaching and continuous improvement.
We support brand promotion once disease awareness is established, building teams that align with your goals, strategy, and culture. Our teams work as an extension of your sales and marketing mix – strengthening healthcare professional relationships and complementing your other teams and activity.
Leaving a mature brand without representation can result in unnecessary revenue loss. Complement your sales team with service representatives who deliver materials, samples and other assets that healthcare professionals need to facilitate an Rx for a patient.
We partner with clients to develop the strategies and teams to best access your key accounts and achieve the uptake and formulary positioning you need for your brand portfolio.
Find out more about our Recruitment Solutions.