Discover the future of congress experiences

From immersive storytelling to tech-enabled environments, our latest white paper uncovers the cultural, technological, and emotional drivers influencing the world’s premier oncology congress, and what they mean for future brand experiences.

The Emota ASCO 2025 Trends Report captures the most compelling shifts observed at this year’s American Society of Clinical Oncology (ASCO) congress. Offering insights into how pharmaceutical and healthcare brands are evolving their experiential design strategies.

The report explores:

• The Power of Culture
• Macro Trends Shaping Experience
• Four Experiential Trends at ASCO:
  • Large Screen Architecture
  • Refreshment Reboot
  • Storytelling Innovation
  • The Power of Light

Whether you’re planning your next congress booth or reimagining brand storytelling, this white paper is packed with inspiration and data-driven insights to help you stand out.

Download the report below.