XD.

The Experience Design specialist area within Inizio Engage.

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How we do it.

We bring together the right mix of experts and expertise to achieve exceptional results. The magic lies in the mortar – how we blend diverse talents and perspectives through our symbiotic approach.

By fostering collaboration and the free exchange of ideas, we create innovative solutions, consult to refine and align, and activate strategies that resonate with audiences, driving meaningful change and ensuring every experience we deliver is impactful and transformative.

With a strong heritage in healthcare, we bring deep understanding to complex challenges and apply that same expertise across industries, from health and life sciences to technology, finance and consumer brands.

 

In the spotlight.

Tap to view The Business of Motivation

The Business of Motivation

In increasingly complex and fast-moving environments, organizations are increasingly dependent on those who work for them being agile, collaborative, innovative, and committed. Motivation is key for these outcomes, and we believe, within grasp for all organizations.

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Tap to view The Future of Field Excellence

The Future of Field Excellence

Are your teams simply meeting expectations, or are they future-fit and ready to exceed them? Access our exclusive Future of Field Excellence Report, packed with actionable insights and strategies to empower your teams

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Tap to view Experiential & Event Trends in 2025

Experiential & Event Trends in 2025

Discover how macro trends like climate change, economic uncertainty, and digital transformation are influencing experiential design—and learn how to adapt your brand strategy to stand out in a shifting landscape.

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Our people.

Vicky Malherbe

XD, Chief Financial Officer

Russ Lidstone

President, Inizio Engage XD

Tim Williams

XD, Chief Operating Officer

Lauren Ince

XD, Chief Growth Officer

Mark Gass

XD, Executive Creative Director

Get in touch.

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