Jeff Vaughan: The expert view on the power of AI

Please note, this article contains references to Ashfield Engage which has now become Inizio Engage

Artificial intelligence is critical to identifying the most important Key Opinion Leaders (KOLs).

That’s the view of our Director of Field Medical, Jeff Vaughan, who recently joined other industry experts to share their thoughts on how the pandemic has shaped HCP engagement.

Jeff contributed his opinion to PM360’s Focus feature, which asked thought leaders to weigh in on how to better connect with healthcare professionals.

In the piece, he discussed how methodologies for identifying KOLs have evolved significantly to incorporate a much wider range of data – and how only AI has the power to process it and identify the right KOLs, saving teams countless hours.

A quick but interesting read, the full piece is available here.

And if you’d like to discover how Ashfield Engage uses AI to improve KOL engagement, Jeff will be happy to tell you more alongside our partners at PeakData. Get in touch!