Introducing a flexible​ patient support program​ to support patients on a once-monthly injectable

CASE STUDY (CANADA)

The Challenge​

Client invited Inizio Engage to pitch for a PSP to support the launch of a once-monthly injectable in Canada. ​

1. Compete against five well-established players entrenched in the PSP space in Canada.​
2. Convince the client of the benefits of looking beyond traditional models.​
3. Deliver services without comprising patient experience.

Our Solution​

• Inizio Engage presented an alternative model to deliver optimal patient care. ​
• Demonstrated how the alternative model:
  • Was unique vs. traditional vertically integrated models.​
  • Provided core services and leveraged partners where required.​
  • Fully supported patient choice.​
  • Incorporated customized engagement channels (HCPs/patients).

The Results

• The PSP is currently in the planning and ​implementation phase.​
• Launch date: September 2020.​
• Introduced a flexible model for the client. ​
• Client had the option to choose services/providers – not limited to one provider with end-to-end services.​
• Technology-enabled platform for HCP and ​patient engagement.​
• Full transparency and visibility to pricing.