Introducing a flexible patient support program to support patients on a once-monthly injectable

Client invited Inizio Engage to pitch for a PSP to support the launch of a once-monthly injectable in Canada.

Compete against five well-established players entrenched in the PSP space in Canada.
Convince the client of the benefits of looking beyond traditional models.
Deliver services without comprising patient experience.

Inizio Engage presented an alternative model to deliver optimal patient care.
Demonstrated how the alternative model:
- Was unique vs. traditional vertically integrated models.
- Provided core services and leveraged partners where required.
- Fully supported patient choice.
- Incorporated customized engagement channels (HCPs/patients).

The PSP is currently in the planning and implementation phase.
Launch date: September 2020.
Introduced a flexible model for the client.
Client had the option to choose services/providers – not limited to one provider with end-to-end services.
Technology-enabled platform for HCP and patient engagement.
Full transparency and visibility to pricing.

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Our client, a leading global pharmaceutical company, needed to build a new primary care commercial team.

At ASCO 2024, Inizio redefined what an exhibition booth can be. Innovative, impactful, and fully sustainable. Find out more.

CASE STUDY (CANADA) Discover how Inizio Engage transformed an underperforming sales force in Canada.