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Introducing a flexible​ patient support program​ to support patients on a once-monthly injectable

Less than 1 min read
10 April 2025

CASE STUDY (CANADA)

The Challenge​

Client invited Inizio Engage to pitch for a PSP to support the launch of a once-monthly injectable in Canada. ​

  1. Compete against five well-established players entrenched in the PSP space in Canada.​
  2. Convince the client of the benefits of looking beyond traditional models.​
  3. Deliver services without comprising patient experience.

 

Our Solution​

  • Inizio Engage presented an alternative model to deliver optimal patient care. ​
  • Demonstrated how the alternative model:
    • Was unique vs. traditional vertically integrated models.​
    • Provided core services and leveraged partners where required.​
    • Fully supported patient choice.​
    • Incorporated customized engagement channels (HCPs/patients).

 

The Results

  • The PSP is currently in the planning and ​implementation phase.​
  • Launch date: September 2020.​
  • Introduced a flexible model for the client. ​
  • Client had the option to choose services/providers – not limited to one provider with end-to-end services.​
  • Technology-enabled platform for HCP and ​patient engagement.​
  • Full transparency and visibility to pricing.

Ver más información de Inizio Engage.

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