Introducing a flexible patient support program to support patients on a once-monthly injectable
CASE STUDY (CANADA)
The Challenge
Client invited Inizio Engage to pitch for a PSP to support the launch of a once-monthly injectable in Canada.
- Compete against five well-established players entrenched in the PSP space in Canada.
- Convince the client of the benefits of looking beyond traditional models.
- Deliver services without comprising patient experience.
Our Solution
- Inizio Engage presented an alternative model to deliver optimal patient care.
- Demonstrated how the alternative model:
- Was unique vs. traditional vertically integrated models.
- Provided core services and leveraged partners where required.
- Fully supported patient choice.
- Incorporated customized engagement channels (HCPs/patients).
The Results
- The PSP is currently in the planning and implementation phase.
- Launch date: September 2020.
- Introduced a flexible model for the client.
- Client had the option to choose services/providers – not limited to one provider with end-to-end services.
- Technology-enabled platform for HCP and patient engagement.
- Full transparency and visibility to pricing.
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