Home Insights Ashfield Engage and ysura announce partnership to transform HCP and pharma interactions through a superior customer experience

Ashfield Engage and ysura announce partnership to transform HCP and pharma interactions through a superior customer experience

3 mins read
11 January 2023

Please note, this article contains references to Ashfield Engage which has now become Inizio Engage

Ashfield Engage, a strategic engagement and commercialisation partner for the healthcare industry, has partnered with ysura, a SaaS company specialising in healthcare, to enhance its HCP engagement services in Europe through a seamless omnichannel solution.

Richer and more personalised HCP conversations

We are experts at helping clients engage successfully with HCPs through a blend of sales, account management and medical science liaison teams across digital, virtual and in-person channels. ysura’s proprietary, cloud-based Customer Interaction Platform will help us more precisely reach audience segments and provide richer and more personalised HCP conversations.

Meaningful engagement and relationship building

Benjamin Rapp, President for Europe at Ashfield Engage said: “It was incredibly important for us to partner with a like-minded organization which shared our values, operated in an agile way and has truly built a platform around customer needs. We were impressed by ysura’s ethos of ‘design to delight’ ensuring that the user experience is always intuitive, helpful and ultimately one that drives meaningful engagement and relationship building.

“In today’s world, there are so many ways to communicate that HCPs are becoming overwhelmed with information. Working with ysura, we will seamlessly integrate our channels to make it easier for HCPs to engage with pharma on their terms, whether that’s through personal channels or on-demand content.”

Deeper, more holistic customer insights

The Ashfield Engage Customer Engagement Platform powered by ysura will be rolled out across Europe in early 2022. By managing all HCP interactions effectively and compliantly through one platform across Europe, Ashfield Engage will gain deeper, more holistic customer insights and form better connections on behalf of their clients.

Philip Debbas, CEO at ysura said: “We’re really pleased to be partnering with Ashfield Engage to deliver an omnichannel solution which will bring HCPs the information they need, when they want it and in the way they would like to receive it.

“We developed a platform which houses all information in one place, captures data at multiple points along the HCP journey, and gives the opportunity to select preferences for the most relevant channels. The ysura platform enables a personalised experience which allows HCPs to devote more of their time to what really matters – delivering patient care.

“ysura continually advances its platform based on technology trends and market needs, and we look forward to a long-standing partnership with Ashfield Engage supporting local market projects as well as pan-European programmes.”