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Canadian Patient Services Teams.

Helping you to accelerate market penetration, expand your share of voice and maximize your coverage from a non-traditional sales method.

The Patient Services Model

The Patient Services Model is a unique non-sales approach that provides patient-relevant information to Health Care Practitioners, gathers insights, and supplements other commercial activities, amplifying the brand’s performance throughout its lifecycle.

Why the Patient Services Model?

The selling environment and brand differentiation are competitive and challenging throughout a brand’s life cycle. Manufacturers are continuously looking at innovative approaches to accelerate market penetration, increase market share, expand the share of voice, remain top-of-mind, maximize coverage, and educate key targets on patientrelevant information on their brand, while enabling the sales force to focus on selling in the most cost-effective manner.

Our Patient Services Teams Capabilities.

Our range of support services ensures that our Patient Services Teams are supporting your commercial activities with this unique method.

Whether that is leveraging your branded and unbranded tools to support lead referrals, or supporting you with clinical mapping, surveys, identifying and reporting on AE/PQC, congress or conference attendance education, or unique recruitment, Inizio Engage is on hand to strengthen your brand success.

The Patient Services Teams capabilities include:

Delivering short-simple patient-relevant messages (non-scientific)

Territory-target mapping or market preparation
Exploration and identification

Brand awareness
Exclusively by the PST or partnership with sales team

Disease awareness
Symptom identification
Patient profile identification

Patient and clinic needs identification
Insights gathering
Additional information or support needed to treat the patients
Additional support requested by patients

Call scheduling/appointment (MedCall)

Pharmacy/clinic support
Status update on backorders and product availability

Complimentary to existing commercial activities
Single-point of contact
Clinic/manufacturer liaison

Engaging at every stage of the product life cycle.

From pre-Notice of Compliance (NOC) to post-Loss of Exclusivity (LOE)

The profile of a Patient Services Associate

  • Service Minded
  • Highly Organized
  • Empathetic
  • Personable
  • Curious

For a full, in-depth overview of the profile of each member of the Inizio Engage Patient Services Team, click the button below:

All of our teams are supported with the following:

  • Profile
  • Recruitment
  • Bonus Compensation
  • Training
  • Technology
  • Performance Management
  • HR

Connect with an expert.

Learn more about Inizio Engage’s strategic engagement solutions and how we can help your business maximize opportunities, jump over hurdles, and assess progress on an ongoing basis.