Commercial Solutions.
Accelerate success with our modular integrated commercial solutions.
We develop customer engagement strategies and build and deploy Sales and Customer Service teams to drive commercial performance.
How we work.
Being there when your customers need you relies on people, processes and platforms working in harmony together.
Our commercial solutions, tailored to your individual needs, are underpinned by our modular 4D methodology.
Our customizable commercial solutions.
Many clients choose us to provide an end-to-end service.
Some come to us for support with a single phase.
DEFINE
Market, prescriber & patient analysis, and data-driven assessment of engagement gaps and opportunities.
DESIGN
Identifying the channels, right-size team, expertise and content specific solutions to effectively reach targets.
Measurement Framework
DEPLOY
Recruiting the right talent, building teams and executing the strategy.
DRIVE
Continuous optimization and commercial performance enhancement.
The benefits of a strategic commercial outsourcing partner.
Optimizing your brand performance throughout its lifecycle requires a flexible solution.
Outsourcing to a commercial partner means you can adapt strategies and quickly deploy teams to drive continued success.
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Scalability & Agility
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Speed to Deployment
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Risk Reduction
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Expertise & Innovation
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Cost & Operational Efficiencies
A trusted partner, with global scale, local expertise.
Why customers choose Inizio Engage:
25+ years’ experience
21 countries
60+ industry-leading recruiters
3000+ field and phone sales professionals
Designing custom commercial solutions driven by data & insights.
The days of a one-size-fits-all commercial strategy is long gone. Success relies on a seamless customer experience tailored to your brand and your healthcare professional targets.
We collect and transform data into actionable insights and then design our approach to meet your KPIs. With Inizio Engage as your commercial outsourcing partner, you can scale up or down at a global, regional, country or local level at any time to optimize efficiency and increase impact.
Learn more about our Insights Generation (US) and Insights Generation (Europe).
Optimizing the channel mix for seamless engagement.
We accelerate performance by deploying our high-quality teams, supported by a powerful tech and AI ecosystem and strong leadership, to seamlessly engage your healthcare professional targets – combining live, remote and digital tactics.
Learn more about our Omnichannel Consulting.
Our track record in attracting and onboarding talent.
Even in a world where AI dominating conversations, people remain the key to unlocking success.
Leveraging AI and a precise, real-time recruiting model tailored to your specifications, we have over 60 recruitment experts around the world who rapidly find and attract the high-quality, top talent you need.
We can provide custom training courses to immerse sales/service teams in your brand as well as how to optimize the technologies and systems that are critical to success in an omnichannel environment.
Learn more about our different Recruitment Solutions.
Meet our team of engagement experts.
Dirk Szynka
VP Customer Experience
Dr. Joachim Hirt (M.A.)
Commercial Director
Mike Stout
President, US Commercial
Chris Starr
VP of Commercial Solutions
Greg Draper
Commercial Operations Director
Belén Caínzos
SVP Client Engagement Solutions, International
Hokan Ojert
SVP, Commercial Business Partnerships
Keith Buckby
Client Solutions Director
Common questions from our clients.
“What are the benefits of commercial outsourcing versus in-house?”
Outsourcing to a strategic partner turns fixed headcount into a flexible, scalable model. You’ll benefit from engagement expertise, cost and operational efficiencies, reduced risk, speed to market and innovation.
→ https://inizioengage.com/insights/benefits-of-outsourcing-for-commercial-success/
“How quickly can you build, scale or pivot sales capacity?”
Whether you need rapid regional deployment, portfolio coverage, or a temporary push around a seasonal campaign – outsourcing to Inizio Engage means you respond to market dynamics with speed.
→ Our in-house marketing-leading recruitment teams are the cornerstone of our agility and speed.
“Can we access specialized sales and regulatory expertise?”
With over 30 years of experience in life sciences, we have deep expertise in all therapeutic areas, so the personnel we provide are scientifically credible and capable of having meaningful HCP conversations.
We operate under global regulatory frameworks (PDMA, Sunshine Act, ABPI, EFPIA) and ensure every team member conducts compliant campaigns and conversations.
“What engagement models do you offer for reaching HCPs?”
We tailor each solution to your objectives, market environment and target segment preferences and behavior:
- Field Sales Teams
- Remote Reps / Inside Sales
- Hybrid Teams
- Customer/Digital Service Reps
- Disease Activation Reps
- Key Account Managers (KAMs)
- MSLs
We can find, recruit and train sales professionals and onboard them into teams that you manage (Client Managed). Or we can deploy teams and execute campaigns on your behalf (Inizio Engage Managed).
“How do you maintain brand messaging and continuity?”
At Inizio Engage, we take a white-glove, personalized approach to every engagement, designing solutions that reflect your brand’s goals, challenges, and market position. Our teams complete brand immersion training and use marketing-leading CRM technology to ensure they are perceived as part of your team rather than a third party service.
“Do you support product launches?”
Yes, we partner with clients to establish a commercial presence, reduce risk and maximize uptake of a new product, especially in countries where they have no legal entities. When preparing for launch, speed is of the essence.
“Are “Ashfield reps” still available through Inizio Engage?”
Yes. Ashfield was our legacy brand, and while we now operate as Inizio Engage, we continue to offer the same trusted expertise in sales force deployment: evolved and enhanced. We don’t just recruit reps, we strategically hire, onboard, train, and manage dedicated commercial teams aligned to your brand goals.
Our approach ensures each representative is fully prepared to drive performance and deliver measurable impact as part of your program.
Connect with an expert.
Learn more about Inizio Engage’s strategic engagement solutions and how we can help your business maximize opportunities, jump over hurdles, and assess progress on an ongoing basis.