PX+CX
Patient and customer experience strategy, planning, and design.
Putting patients & HCPs at the center of every experience.
In healthcare, the best experiences don’t happen by chance—they happen by design. PX+CX at Inizio Engage XD brings together Patient Experience (PX) and Customer Experience (CX) expertise to create connected, meaningful, and measurable engagements for both patients and HCPs.
By deeply understanding patient and HCP needs, we help pharmaceutical and healthcare organizations develop clear engagement strategies, connected plans, and effective, scientifically-grounded, creative content that will ultimately drive better outcomes.
What we do.
We bring together patients, HCPs, and pharma organizations, ensuring every interaction is purposeful, educational, and focused on changing behaviours. Whether your goal is to educate, equip, or empower, we start and stay with your audiences to co-create the most effective solutions. We do this through:
PX Strategy & Planning
Mapping patient journeys, understanding key challenges, and designing solutions that enhance access, understanding, and adherence, creating better patients.
CX Strategy & Planning
Supporting HCPs with insights-driven engagement strategies that prove and persuade, based on data, unmet needs, and by conveying the difference that their actions could make to their patients’ lives.
Patient Advocacy & Insights
Connecting pharma brands with patient communities through advisory boards, co-created content, and advocacy partnerships to ensure real-world perspectives shape engagement.
Content & Engagement Design
Translating complex medical information into engaging, compliant, and accessible materials that drive understanding and action.
Omnichannel Activation
Delivering seamless experiences that connect patients and HCPs to the most relevant, compelling information when and where they need it, capturing their attention and funnelling them into an ongoing communications experience.
Our Spotlight.
Our approach.
We believe that Shared Health – a space where patients, HCPs, and pharma collaborate for better outcomes – is the future of healthcare. To achieve this, we:
Consult
We uncover deep patient and HCP insights to build engagement strategies rooted in empathy and evidence.
Create
We co-design meaningful content, experiences, and tools that educate, empower, and activate behavior change.
Activate
We deliver omnichannel solutions that seamlessly integrate into the patient and HCP experience, ensuring sustained engagement and measurable impact.
Where we make a difference.
From pre-launch to post-launch, PX+CX helps brands create solutions that align with real-world needs:
- Empowering Patients – Through education, support programs, and advocacy, we help patients feel informed, confident, and engaged in their healthcare decisions.
- Equipping HCPs – We design HCP education and engagement strategies that make scientific data and treatment pathways more accessible and actionable.
- Supporting Pharma – By integrating patient-first and HCP-centric thinking into medical, commercial, and brand strategies, we help pharma companies remove barriers to access, improve adherence, and drive product success.
Meet our PX+XC team.
Tom Griffiths
Head of PX+CX, Inizio Engage XD
Kate Higgins
Group Client Lead, PX+CX, Inizio Engage XD
Claire Smart
Head of Scientific Services, PX+CX, Inizio Engage XD
Michael Spitaliotis
Senior Client Partner, PX+CX, Inizio Engage XD