CASE STUDY

Supporting a new European division to launch brands in eight markets

The challenge

Our client established a new division focused on oncology and immunology. They required additional headcount, expertise and capabilities to support their sales function launching brands into eight European markets.

Our approach

50 key account managers (KAMs) were recruited across the UK, Ireland, Spain, Italy, France, Sweden, Finland and Belgium in time for launch readiness.

We developed and provided omnichannel capabilities to complement the 50 KAMs recruited. These capabilities were later extended to other divisions within the client company, ultimately providing a platform to 160 employees.

The outcome

Targets have been overachieved within the immunology franchise in all markets and the team continues to perform excellently.

In addition, Ashfield provided direct to headcount recruitment services in Germany, recruiting for a number of in-house roles.