Rare disease Commercial and Medical Affairs team build for UK and EU4

CASE STUDY

The challenge

Our client had a specific need to develop and build a highly effective team of key account managers (KAMs) and Medical Science Liaisons (MSLs) in the UK and EU4 with experience and expertise in the relevant rare disease areas.

Our approach

Following in-depth scoping meetings, Ashfield Engage worked closely with the client to define the optimum levels of support for commercial endeavours as well as providing KOLs with peer-to-peer level medical expertise.

Recruiting MSLs with the appropriate background can be a challenge for any business – we delivered on this in the key European markets in time for pre-launch activities.

Ashfield Engage recruited and trained KAMs with the appropriate experience and educational background to focus on specific targeted physicians in the rare disease space.

We provided the in-country infrastructure along with the above-country governance, without the need for the client to build in-house infrastructure in each market.

The outcome

The partnership continues to be a success, in some countries so successful that individuals initially employed by Ashfield Engage have been taken in-house.