An unforgettable, immersive theatrical brand experience

The Challenge

NEFF’s annual MasterPartners® event had always been a formal gala dinner. But this year, they wanted something that went beyond tradition—an event that would:

• Surprise and engage their 306 partners
• Celebrate brand innovation through creative storytelling
• Create an immersive experience that felt both theatrical and personal
• Strengthen relationships and set a new standard for partner events

How could we transform a corporate dinner into an unforgettable night of storytelling and spectacle?

The Solution

We turned the Underglobe into a stage for innovation, crafting a fully immersive Shakespearean experience where NEFF’s kitchen technology became part of the story.

Key highlights included:

• A bespoke theatrical script – Written in Shakespearean verse, blending classic storytelling with modern kitchen innovation.
• Live performance elements – Aerial artists, actors, and interactive dining sequences engaged guests throughout the night.
• Seamless logistics – Accommodation and local transfers for 306 guests; performance timing and a three-course meal were orchestrated with theatrical precision for a flawless experience.
• Immersive atmosphere – From a towering faun greeting guests to transforming the venue into an enchanted forest, every detail contributed to the magic.
• Integrated brand storytelling – NEFF products became characters, bringing innovation to life through drama and verse.

This was more than an event. It captured something unique, showing that good storytelling can turn a corporate gathering into something memorable.

The Value Created

The response from NEFF and their MasterPartners® was overwhelming:

• Stronger partner relationships – Guests felt valued, engaged, and part of something special.
• Unforgettable brand storytelling – NEFF’s products weren’t just presented; they became part of a live narrative.
• Elevated expectations – The event set a new benchmark for their corporate experiences, paving the way for an even more ambitious 2025 showcase.

What really helped bring this to life, was seeing the opportunity as more than a celebration. It was a chance to be innovative and unique, setting a bar for gatherings and events that surprise, delight and strengthen relationships for the future.