Inizio Engage DACH region
Engagement that connects – for pharmaceutical and healthcare clients across Germany, Austria, and Switzerland.
Market success in the DACH region.
Looking to reach target HCP audiences more effectively, align sales and marketing more closely, and leverage new technologies in a way that truly adds customer value?
At Inizio Engage, that’s exactly where we come in.
In a constantly evolving landscape – regulatory, technological, and societal – Inizio Engage provides more than just a voiceover. We offer clear strategies, strong partnerships, and intelligent engagement tactics to help you reach your target audiences effectively and enhance market success.
is a member of the global leadership team. She brings extensive experience in strategic customer engagement, business growth and transformation. Her goal is to support pharmaceutical and healthcare partners in effectively reaching target groups and strengthening market success.
Our success in numbers:
Our specialist areas.
Discover more about our strategic and commercial solutions. By harnessing cutting-edge technologies and our unique expertise across strategy, creation, and activation, we drive sustainable change through …
Commercial
Omnichannel engagement that significantly improves commercial performance.
Patient Solutions
Empathy and insights help patients gain better access to therapies and increase adherence.
Medical Affairs
Expertise to provide the right information to the right people at the right time, optimizing patient care.
Services offered.
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Targeted Engagement
We activate HCPs along the patient journey – through data-driven targeting, omnichannel orchestration, and measurable impact.
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Sales Excellence & Omnichannel Enablement
We empower your teams with scalable solutions for hybrid sales models – from strategy to execution.
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Patient Programs & Service Design
We design programs that close gaps in care, improve adherence, and create real value – for patients and your brand.
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Medical Affairs & Scientific Engagement
We support you in delivering medical and scientific content with credibility, relevance, and compliance.
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Executive Search
Looking to grow your team? We help you fill key roles quickly and precisely – backed by experience from numerous international projects.
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Market Insights & Strategic Consulting
We provide robust market analysis and strategic insights – as the foundation for better decisions, effective engagement, and lasting brand success across the DACH region.
Our locations and contact information
Inizio Engage DACH Zentrale
Ashfield Healthcare GmbH
Harrlachweg 11,
68163 Mannheim
Österreich
Wienerbergstraße 11 ı Turm A ı 10.OG
1100 Vienna
Schweiz
Hauptstrasse 53,
4127 Birsfelden
Meet our local experts.
Bettina Weinem
General Manager DACH-Region
Florian Lambert
Country Manager Austria
Nino Tralli
CEO Switzerland
Dr. Joachim Hirt (M.A.)
Commercial Director
Andrea Gertz
Head of Patient Solutions DACH
Andrea Ramm
Head Operations Medical Dialogue Center
Cornelia Lechelmayr
Head of Talent Acquisition, DACH
Dr. Dietmar Röleke
Head of Market Strategy & Marketing
Interested in joining Inizio Engage DACH?
From entry level to PhD, from field-based to hybrid to fully remote, and nurses, industry experts, MSLs, sales and service reps, research, analytics, and expert creatives, we have positions available across the globe, here at Inizio Engage.
Connect with an expert.
Learn more about Inizio Engage’s strategic engagement solutions and how we can help your business maximize opportunities, jump over hurdles, and assess progress on an ongoing basis.