Inizio Engage DACH.
Connecting global healthcare expertise with local impact in Germany, Austria and Switzerland.
We partner with healthcare companies providing Commercial, Patient, Medical Affairs, and Recruitment solutions to drive growth and improve patient outcomes.
People-led, insight-driven, technology-enabled.
Rewriting the rules of engagement.
We develop engagement strategies and deploy the right sized teams to execute promotional, scientific and patient engagement for your brand.
We offer clear strategies, strong partnerships, and intelligent engagement tactics to help you reach your target audiences effectively and enhance market success.
Our strategic engagement solutions.
Commercial Solutions
Omnichannel HCP engagement that significantly improves commercial performance.
Sales Excellence & Omnichannel Enablement
Empathy and insights help patients gain better access to therapies and increase adherence.
Medical Affairs
Expertise to provide the right information to the right people at the right time, optimizing patient care.
Our areas of expertise.
-
Targeted Customer Engagement
We activate HCPs along the patient journey – through data-driven targeting, omnichannel orchestration, and measurable impact.
-
Sales Excellence & Omnichannel Enablement
We empower your teams with scalable solutions for hybrid sales models – from strategy to execution.
-
Patient Programs & PSP Service Design
We design programs that close gaps in care, improve adherence, and create real value – for patients and your brand.
-
Medical Affairs & Scientific Engagement
We support you in delivering medical and scientific content with credibility, relevance, and compliance.
-
Executive Search
We help you identify, assess and place senior experts quickly and precisely – backed by experience from numerous international projects.
-
Market Insights & Strategic Consulting
We provide robust market analysis and strategic insights – as the foundation for better decisions, effective engagement, and lasting brand success across the DACH region.
Our success in numbers:
Learn more about our specialized solutions.
-
Medical Dialogue Center
-
Contract Sales Model
Meet our local experts.
Bettina Weinem
General Manager DACH-Region
Florian Lambert
Country Manager Austria
Nino Tralli
CEO Switzerland
Dr. Joachim Hirt (M.A.)
Commercial Director
Andrea Gertz
Head of Patient Solutions DACH
Andrea Ramm
Head Operations Medical Dialogue Center
Cornelia Lechelmayr
Head of Talent Acquisition, DACH
Dr. Dietmar Röleke
Head of Market Strategy & Marketing
Discover our work.
-
Case studyRead more
Expanding Oncology Reach with AI-Powered HCP Targeting
AI powered precision targeting to expand oncology reach beyond traditional HCP targets to increase diagnostic rates and quicker referrals.
-
Case studyRead more
Clinical transition, at-home therapy, pump onboarding and call centre Patient Support Program (PSP) for neurological patients across Europe
Discover how Inizio Engage partnered with a global biopharma company to deliver a unified, multi-country Patient Support Program across Europe.
-
Case studyRead more
Rapid Recruitment of MSL Team in Western Europe for US Biotech
CASE STUDY (GLOBAL) 12 temp-to-hire MSLs rapidly recruited in Western EU for US Biotech expanding into EU market.
-
Case studyRead more
Providing an Outsourced Commercial Operation for Launch into Europe
CASE STUDY (EU) Providing an outsourced commercial operation for launch into Europe. The Challenge Our client was...
Inside Inizio Engage.
Real people. Real stories.
-
BlogRead more
Future Pharma Connect – Impulse, Austausch und echte Wirkung für die Healthcare-Industrie
Future Pharma Connect verbindet Praxis, Technologie und Austausch für die Zukunft der Healthcare-Industrie.
-
BlogRead more
#2 Mein Weg bei Inizio Engage: Lukas Wolf
Mein Weg bei Inizio Engage: Lukas Wolf gibt Einblick in seinen Karriereweg bei Inizio Engage
-
BlogRead more
#3 Effektives Matching verhindert teure Fehlbesetzungen
Artikel-Serie: Pharma Recruitment Solutions. Wie der Dreiklang aus Mensch, Position und Unternehmenskultur teure Fehlbesetzungen verhindert.
Locations & Contact Information
Austria
Inizio Engage DACH
Wienerbergstraße 11 ı Turm A ı 10.OG
1100 Vienna
[email protected]
+43 1 890 51 86
Switzerland
Inizio Engage DACH
Ashfield-sellxpert AG
Hauptstrasse 53, CH-4127 Birsfelden,
Phone: +41 (0)61 286 50 50
Our Journey.
Pharmexx
Founded in 1999 under the name Pharmexx and operating as Ashfield since October 2012, the company evolved from a German healthcare marketing and sales services provider into an international organisation active in 53 markets. With 6,500 employees worldwide, it delivers broad access to physicians, pharmacists, and patients across the healthcare ecosystem.
Ashfield
Following the acquisition of Pharmexx by Ashfield in 2012, a global healthcare services provider was formed, bringing together expertise across Sales & Marketing, Clinical Services, Healthcare Communications, Meetings & Events, and Market Access to deliver integrated solutions and create meaningful value for clients.
Inizio Engage
Inizio establishes a new business unit: Ashfield Engage and The Creative Engagement Group unite to form Inizio Engage. As a strategic, commercial, and creative engagement partner, Inizio Engage is transforming the way the healthcare industry connects and interacts with its diverse audiences.
Want to join Inizio Engage DACH?
From entry level to PhD. From field-based to hybrid to fully remote.
We have sales and service reps, clinical educators, nurses, MSL positions available.
Connect with an expert.
Learn more about Inizio Engage’s strategic engagement solutions and how we can help your business maximize opportunities, jump over hurdles, and assess progress on an ongoing basis.