Using employee voices to power a global brand film campaign

The Challenge

Capgemini’s brand promise is simple but ambitious: Get the future you want. As a global consultancy with more than 350,000 employees, the company wanted to bring this message to life in a way that would attract the next generation of talent across disciplines as varied as data engineering, AI, marketing, design, and HR.

The task was to create content that felt both authentic and inspiring, showing that Capgemini is not just a technology leader but also a forward-thinking, people-focused place to build a career. The content needed to resonate globally, across cultures and roles, while clearly differentiating Capgemini in a crowded and competitive talent market.

The Solution

Inizio Engage XD developed a suite of brand films that placed Capgemini’s employees and their aspirations at the heart of the story. To ground the creative in genuine voices, we surveyed more than 150 employees around the world, asking them what their future looked like and how Capgemini helped them to achieve it.

This research uncovered powerful insights, from “I want innovation to be the baseline” to “I want to engineer virtual connections that feel real”. These became the foundation for the films, paired with inspirational statements about what Capgemini is already achieving in areas such as cloud, retail, healthcare, and automotive.

The main film opened with code being written on-screen and the question “What future do you want?”. From there, our film team wove together employee voices with abstract, colorful imagery and carefully chosen stock footage to represent the possibilities of tomorrow. This creative direction deliberately moved away from a traditional corporate aesthetic, delivering something future-focused, vibrant, and emotive.

To ensure authenticity, we recorded the voices of Capgemini employees and layered them with custom audio effects that made them feel as though they were resonating across a global community. A specially composed music track built throughout the film, culminating in a montage of real employees and projects that showcased the breadth of Capgemini’s expertise and culture.

Alongside the main feature, we produced a total of 122 separate films in varying lengths, formats, and four languages, allowing Capgemini to scale the campaign across multiple regions and platforms.

Value Created

The films succeeded in transforming Capgemini’s brand promise into a powerful and shareable talent message.

• Global reach: The campaign went far beyond digital, appearing on CNBC, in 30-second TV commercials, on stadium screens at the Women’s Rugby World Cup, and on the iconic digital billboards of Times Square, New York.
• Authenticity and relatability: By placing employee voices at the core, the films avoided a generic corporate tone and instead highlighted real aspirations backed by real achievements.
• Versatility: With 122 film variations produced, Capgemini could tailor the campaign to audiences worldwide while staying consistent in its messaging.
• Employer brand impact: The films reinforced Capgemini’s position as an innovative, people-first organization, helping them attract and engage the next generation of talent.

What began as a brief to communicate a brand promise became a global storytelling platform that elevated Capgemini’s reputation as both a leader in digital consultancy and an inspiring place to work.