Recruiting a 30-strong hybrid sales team for a global pharma leader

2 mins read
4 July 2025

CASE STUDY (UK)

The Challenge: Building a new commercial team for a changing market

Our client, a leading global pharmaceutical company, needed to build a new primary care commercial team. The changing marketplace meant assessing candidates for new skillsets and digital capability would be critical to success.

Our remit was to find high-quality candidates with the required capabilities aligned with our client’s future-focused omnichannel and hybrid role strategy.

 

Our Process: Four fast-moving phases of recruitment

The recruitment project had 4 distinct phases to meet the ambitious timings:

Phase 1 January: Planning
Phase 2 March: Recruitment, assessment and selection
Phase 3 May: Induction and training
Phase 4 June: Deployment

 

Our Solution: Omnichannel-Ready Reps: Hired, trained, deployed

 

 

Tailored for Success: Precision hiring through bespoke assessment centres

Inizio Engage provided an assessment centre creation service and highly experienced assessor team to support with assessment delivery.

100% of client stakeholders surveyed strongly agreed / agreed that:

The exercises allowed the candidates to demonstrate the required capabilities needed to excel.

Our assessment centres proved so effective that we were asked to roll them out to support benchmarking of our client’s internal managers​.

 

Client Feedback: Partnership, quality, and value-add that stands out

When asked about our recruitment and assessment service, our client stakeholders also told us:

I am impressed with the expertise and true partnership working, communication and quality of candidates. One thing I have always found is the level of ‘value add’ around the prepping of candidates to ensure they are the best they can be when in front of me as a potential employer. This is second to none from my experience.

Head of Field Sales

 

They are proactive in working in partnership with us in looking at the future of the team and the direction of the company. I am always impressed by their professionalism and insights into the changing recruitment market.

Head of Sales and Marketing