Medical Science Liaison (MSL) Pilot Program Exceeds Engagement KPIs by 10%

Case Study (US)

The Challenge​

Evaluate the impact of a community Medical Science Liaison (MSL) program on Healthcare Provider (HCP) understanding of key topics in the field of infectious disease and identify potential opportunities for improvement.​

Shifting the focus from a traditional MSL role focused on institutional, top tier-level Key Opinion Leaders (KOLs) in academic settings to community-based KOLs largely unfamiliar with the MSL role.​

Create foundational territory mapping aligned with initial alignment of commercial lists and migrate to focus on those KOLs receptive to initial and subsequent educational engagements by MSL team.   ​

​​​Our Solution​​

Collaboratively work with recruitment team to discover candidates that possess a working knowledge of community-level engagement. ​

Focus on diversity of MSL experience – RRT, MSNs, PharmDs, PhDs.​

Train and educate MSL team on becoming ‘insight experts’ and creating opportunities outside of initial metrics. ​

​The Results

Exceeded initial engagement KPIs by 10%.

Best practices initiated by pilot MSL team, vested by internal MSL colleagues. The client immediately adopted the resulting insight gathering processes. ​

Initial community-level KOL lists were vetted into a streamlined list of top tier KOLs – in addition to numerous sub-specialists not initially identified. ​

Several periodic surveys were submitted to access the effectiveness of the MSL team – results demonstrated a clear impact on medical engagement. ​

Success of team led to the client selecting to internalize MSL positions, and board directors electing to double the original size to compliment national commercial expansion. ​

Subsequent success of the pilot study led to a prospective publication detailing the importance of pioneering MSL projects focusing on community-level outreach and recruitment of diversity in MSL candidate profiles.