White paper: Unlock the Future of Field Excellence.
Get ahead of the curve with our 2025 report built on research with 70+ pharma and biotech leaders. Packed with actionable insights and strategies that redefine how field teams engage HCPs and drive commercial performance.
The Future of Field Excellence is being rewritten right now.
“Future-fit.”
“Engagement excellence.”
These buzzwords dominate the pharma conversation. But what do they actually look like in practice? Our report dives beneath the jargon to expose the real changes underway in HCP engagement and capability development.
If your role touches commercialization strategy, learning & development or HCP engagement, this report will challenge your thinking and guide your next move.
A global perspective on HCP engagement trends.
We partnered with over 70 commercial, medical, and market access leaders from 20 top pharmaceutical companies – spanning the US, UK, EU, Africa, and APAC – to uncover what’s next for field and remote teams.
Conducted between August – October 2024 by Nazaré’s capability development experts in HCP engagement, this research combines deep-dive interviews and quantitative insights.
5 key trends in HCP engagement
by field and remote teams:
1. Hyper-personalized engagement
Tailoring HCP interaction to unique individual needs, using omnichannel and data-driven insights to deliver solutions aligned with patient care goals.
2. Field teams with strategic acumen
Raising the bar, so all Field Teams are empowered and equipped to think even more strategically about business and stakeholder goals.
Data-informed customer engagement
Teams that use data well to gain insights are discovering the ability to intelligently predict healthcare trends and HCP needs and update their engagement strategies to suit their needs.
4. Cross-functional partnerships
Occasional collaboration is no longer enough. There’s a growing need for true cross-functional partnerships that amplify impact, unify teams, and deliver highly coordinated engagement across the customer experience.
5. Increasing requirement for tech fluency
Successful use of generative technology can deliver vastly more impactful HCP interactions. But the healthcare industry is slow to adopt, and the regulatory landscape is highly complex.
A must-read for pharma leaders driving change.
Whether you lead a Field Team, oversee training programs, or shape commercial strategies, this report gives you the insight to:
- Benchmark your function against top pharma players
- Prioritize areas that truly move the needle
- Identify where external expertise can help accelerate success