Hub West 2026

Inizio Engage is proud to join industry leaders at Hub West 2026 as a sponsor and active voice in shaping what’s next in Hub Services.

As manufacturers continue to navigate rising access complexity, evolving payer requirements, affordability pressures, and increasing expectations for more connected patient experiences, our experts are bringing forward critical conversations that matter most to our industry.

Building on the momentum of our Hub Services launch, we are ushering in a new era of patient support, one designed to simplify complexity, accelerate access, elevate the patient and provider experience, and deliver measurable impact across the patient journey.

Join us throughout the conference to connect with our leaders and explore innovative solutions.

Hub West 2026
September 1–2, 2026
Estancia La Jolla Hotel & Spa
San Diego, CA

Join us for the session below as we speak with your fellow industry peers on best practices and expertise. We will make this session interactive, please plan to attend.

 

Hub West: General Session

Tuesday, September 1st

9:00 AM – 9:45 AM

Transforming Data into Impact – Storytelling to Demonstrate Program Value

As patient service programs face increasing scrutiny, the challenge lies in demonstrating program value to executive teams without reducing them to purely financial metrics. This session explores how to leverage data as a storytelling tool to highlight the strategic importance of PSPs, educate stakeholders, and redefine success metrics to align with patient-first priorities. Attendees gain actionable insights into navigating conversations with the C-suite, advocating PSPs as essential drivers of patient outcomes and long-term organizational success.

• Learn how to navigate conversations with executive teams to position PSPs as strategic assets, balancing patient-first outcomes with commercial objectives
• Explore strategies to advocate for PSPs in an environment of pressure, including shrinking budgets and program cuts
• Identify innovative KPIs that go beyond outdated metrics like call speed and application volume, focusing instead on patient outcomes, engagement quality and speed to therapy

 

Presenters:

• Geoff Fisher, Senior Director, Patient Access Programs Foundation, Patient Assistance Programs, GSK
• Corey Ford, Vice President, Client Services, Nuvera Consulting, an Inizio Engage Company
• Chris Savage, Managing Director, Propensity4, an Inizio Engage Company, Moderator
• Jamie Whatton, Director, Patient Services Operational Excellence, Mirum Pharmaceuticals

 

Visit the Inizio Engage booth in the exhibit area. Coffee is on us as you start your day on September 1st. Come get a coffee customized to your liking.

If you’re attending and would like to connect, we’d love to hear from you. Please submit the form or reach out to [email protected] to connect with our team.