As a commercialization partner that works across Europe, Inizio Engage (formerly Ashfield Engage) has 25+ years’ experience engaging primary and specialist healthcare professionals as well as pharmacists across many therapeutic areas.
Inizio Managed Teams
Client Managed Teams
Vacancy Management
Bringing an innovative product portfolio to Europe demands more than ambition. It requires a strategic partner with deep local knowledge, flexible infrastructure, and the ability to move fast.
At Inizio Engage, we help biopharma companies navigate the complexities of launching across diverse European markets. Whether you’re entering a single country or rolling out a multi-market launch, we reduce risk and accelerate access by providing the foundations needed for success: from commercial, marketing and medical infrastructure to hosted legal entities within our European facilities.
We not only advise. We execute. We build your local footprint, deploy high-performing teams, and deliver campaigns that increase brand visibility, drive customer engagement, and lay the groundwork for sustained success.
Need to scale quickly? We also offer services to place permanent headcount into your organization across a broad range of functions, ensuring you have the right talent in place from day one.
We support brand promotion once disease awareness is established, building teams that align with your goals, strategy, and culture. Our teams work as an extension of your sales and marketing mix – strengthening healthcare professional relationships and complementing your other teams and activity.
Leaving a mature brand without representation can result in unnecessary revenue loss. Complement your sales team with service/digital representatives who deliver materials, samples and other assets that healthcare professionals need to facilitate an Rx for a patient.
We partner with clients to develop the strategies and teams to best access your key accounts and achieve the uptake and formulary positioning you need for your brand portfolio.
We use data and AI to optimise HCP engagement, enabling our deployed teams to adapt, scale, and pivot. Backed by a rich ecosystem of tech partners, we build tailored solutions that align with HCP preferences across face-to-face and digital channels.
Find out more about our Recruitment Solutions.