Creating greater patient access to your products.
We deliver the market intelligence, strategies and account management services necessary to realize optimal product positioning with U.S. payers and distributors so patients can successfully access your products and you can achieve market share targets.
Your powerful partner in a changing landscape.
You have invested significant time and capital in developing medicines and devices to help patients enjoy better health, but achieving the patient access necessary to deliver on that investment has become even more difficult in today’s healthcare marketplace. That’s where Inizio Engage can help. Our Market Access team has the experience, knowledge and industry relationships you need to navigate the evolving payer landscape where buying power is now concentrated among influential players. We can partner with you to overcome the barriers, reach more patients and successfully grow your market share.
Industries served:
- BioPharma
- Biologics
- Specialty
- Multisource brands
- Medical devices
- Rare disease
- Private equity
Strategic Market Access partners.
There are many considerations when selecting a partner to assist in achieving your access objectives. Our long-standing track record of successful access strategy development and implementation, based on experienced quality research, clearly demonstrates we have what it takes to be your payer strategist.
Just consider our:
Experience – Our executives have decades of experience leading pharma market access and payer and distribution teams.
Relationships – We know the decision makers at key payers and distributors, and have a deep understanding of the interconnectivity within these companies.
Knowledge – Our experience yields insight into the nuances of access barriers and an understanding of their impact on product use.
Insight – We have the proven ability to provide strategic solutions through meaningful and insightful payer market research.
Results – Our experience, relationships, knowledge and insight have led to our consistently achieving desired access based on market condition.
“Inizio Engage’s market intelligence, great payer relationships and strong negotiating skills improved our brand coverage threefold in less than 12 months, leading to an amazing win for patients and a boost to our profit.”
– Biopharma Client: Vice President, Market Access
Our services.
Through an integration of high quality, high touch services we are able to efficiently establish the strategies for removing the barriers to the distribution and reimbursement of your products and then execute on those strategies to achieve optimum product positioning.
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Market Research
We tap our long-standing relationships and excellent access to key personnel to empanel a group of highly respected payer decision makers from whom we gather the necessary market intelligence to optimize your product’s formulary positioning. To do so we conduct:
- 1-to-1 interviews
- Online surveys
- Ad boards
- Mock Pharmacy Therapeutics (P&T)/Value Assessment Committee (VAC) meetings
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Strategy Development
We combine our outstanding market research with industry data and our extensive experience to develop winning go-to-market strategies covering:
- Pricing and contracting
- Patient out-of-pocket costs
- Distribution channels
- Market segmentation
- Account targeting
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Experienced Payer, and Trade Account Management
Our account management services are run by seasoned account executives with decades of experience. You have a dependable team, already in place, who truly knows market access, partnering with you to achieve desired positioning for your brand.
Just consider, they offer:
- Longstanding relationships with decision-makers
- Extensive knowledge of payer and distribution landscapes
- Proven negotiation skills
- A unique understanding of payer/trade decision processes and systems
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Support Services
We help clients understand the impact that payers and distributors have on their business with:
- Contract analytics.
- Gross-to-net evaluation and advice.
- Training programs for account managers, finance, and sales and marketing personnel.
- Pricing governance.
Connect with an expert.
Are you ready to reimagine health with improved market access capabilities? Partner with the Inizio Engage Market Access team who has the experience and relationships you need to optimize your brand’s positioning to best serve your patient market.