HCP Consent Collection | Compliant Customer Engagement

We focus on precision, not scale.

This isn’t mass consent collection.

When digital-only consent campaigns fall flat, our trained customer engagement specialists step in.

We drive high-quality, one-to-one HCP engagement through personalised remote interactions that results in real, GDPR and ABPI compliant e-consents and marketing consents.

Where appropriate, our customer engagement specialists collect consent during live interactions, maximizing real-world conversations whilst staying compliant.

So that your field teams focus on sharing content to the healthcare professionals that have expressed interest.

CASE STUDY

Our client had a well-established Advanced Wound Care brand that faced new competition. To maximise on UK formulary wins, we partnered with our client to target a new customer segment, virtually.

The goal was to drive high quality virtual interactions, alongside capturing email consents to drive customer engagement. Our digital sales reps focused on nursing homes and practice nurses and achieved:

Email consent in 82% of interactions
Marketing consent in 24% of interactions

Insight-led HCP targeting that improves consent rates.

Successful HCP consent collection starts with understanding who to engage and when.

We combine commercial insights, behavioral engagement signals and customer segmentation to identify the healthcare professionals most likely to benefit from meaningful interactions. This helps prioritize outreach, improve engagement quality and increase compliant opt-in rates.

Our customer engagement specialists are supported by CRM-integrated workflows that capture every consent, maintain complete audit trails and ensure full traceability across your internal systems, creating a trusted foundation for ongoing customer engagement.

CASE STUDY

Our client wanted to increase brand awareness and boost vaccination prescriptions among pediatricians for their product.

Our role was to increase consent collection rates by building a clear customer segmentation of the target audience, based on past sales, engagement levels, digital behavior and skill set.

We created and delivered a seamless customer journey that began with a webinar, followed by telephone calls and remote interactions through our customer engagement platform.

75 Calls per day, per representative
54% Launch Webinar attendance rate
100% Consent collection from webinar

Built on relationships, not reach: our consent model.

Consent isn’t requested in isolation.

It’s earned through relevant, timely conversations that provide value to healthcare professionals.

Our customer engagement specialists build that trust while ensuring every interaction remains compliant, fully traceable and creates the foundation for ongoing customer engagement.

CASE STUDY

Following reimbursement approval, our client was preparing for the commercial launch of a rare disease therapy.

Over a three-month period, our specialist remote engagement team systematically contacted approximately 1,500 healthcare professionals across hospitals, specialist centers and private practices to map and validate the referral landscape and identify high-potential referral networks.

86% of HCPs successfully contacted.

This included the collection of consent for future scientific and commercial communications.

Customized consent collection solutions.

When digital opt-in campaigns reach their limit, our customer engagement specialists help unlock the next stage of customer engagement through compliant, human conversations.

HCP consent often forms part of broader customer engagement programs, alongside services such as delivering support materials, product education or treatment follow-up.

We simply make sure every interaction counts. We tailor every program, team structure and tools to match your brand goals and customer needs:

1-100+ Flexible headcounts per program
Dedicated or syndicated teams
Inizio Managed Teams
Client Managed Teams
Contact Centre Services

CASE STUDY

For an international biopharmaceutical company needing to maintain a strong market position.

Inizio Engage KAMs helped the client’s MSLs and RAMs to make the product known to all hospitals nationally, unblock admin barriers and follow-up on treatment registrations/discharges.

During hospital visits, 95% of the hematologists we visited gave us their e-consent.