Connecting global healthcare expertise with local impact, specializing in Commercial, Patient Solutions, and Medical Affairs to improve outcomes that matter.
People-led, insight-driven, technology-enabled.
We develop engagement strategies and deploy the right sized teams to execute promotional, scientific and patient engagement for your brand.
Our tailored solutions empower your team to achieve sustainable growth, streamline operations, and connect with your audiences in meaningful ways.
Harnessing the power of empathy and insights to enhance access and adherence.
Our tailored, comprehensive and integrated medical information solutions deliver exceptional engagement experiences with your customers every hour of the day.
Expertise and insights to deliver the right information to the right people at the right time to optimize patient care.
Canada’s #1 sample management software, helping our clients craft strategic, cost-effective, compliant sampling solutions.
Our strategic in-house recruitment teams are the cornerstone of many of the commercial, medical, and patient solutions we provide to healthcare clients.




Country Manager Canada
Senior Director – Business Development
Director, People & Culture, Canada
Vice President
Director Fulfillment Operations and Operational Excellence
Director, Patient Solutions
Director of Operations, Patient Solutions
Director, Quality and Compliance
Director of Finance, Inizio Engage Canada
Joel Erickson is the Country Manager for Canada at Inizio Engage, with over two decades of leadership experience in the pharmaceutical and healthcare services industry.
Prior to joining Inizio Engage, he served as EVP & COO at Ashfield Healthcare and held senior roles at MCG Group, where he was instrumental in the strategic merger that established Ashfield Canada.
Widely respected for his strategic acumen and track record in scaling operations, Joel continues to advance innovation, client partnerships, and impact across the Canadian healthcare landscape.
From entry level to PhD, from field-based to hybrid to fully remote, and nurses, industry experts, MSLs, sales and service reps, research, analytics, and expert creatives, we have positions available across the globe, here at Inizio Engage.
Inizio Engage Canada
Ashfield Healthcare Canada Inc.
263 av Labrosse
Pointe-Claire
QC H9R 1A3
Corporation Number: 860049-0
Learn more about Inizio Engage’s strategic engagement solutions and how we can help your business maximize opportunities, jump over hurdles, and assess progress on an ongoing basis.