Ferring Fertility Out Loud

The Challenge

Ferring pharmaceuticals wanted to extend the reach of their ‘Fertility Out Loud’ social media campaign using film. The campaign promotes open communication about fertility issues, offering resources to couples dealing with the challenges of the fertility process.

The Solution

First, we offered guidance on the structure and scope of film content, to ensure it met the campaigns goals and fit within the client’s existing budget. We restructured the project as a four-episode reality docuseries that would partner with four couples, utilizing their self-documenting skills to cover the six-week window of their fertility journey.

The influencers were chosen for their diversity in their infertility issues. We decided to focus on the people and personalities first, allowing their medical issues to develop naturally across the storyline.

The Deliverables

• 4 x 30 min films
• Trailer
• Watch the series trailer here
• Watch episode 1 here