Hi, we’re Forty1.
We create experiences that enrich working lives and inspire lasting change in culture and behavior. We blend science and creativity across all of our work.
Our areas of expertise.
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Listening
Human to human listening, enabling conversation co-creation and rich insights.
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EVP
Shaping consistent and compelling employee experiences, fit for the modern world, that answer the questions ‘why join’ and ‘why stay’.
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Belonging
The intentional application of DEI and wellbeing at every step of the employee experience, creating positive experiences for everyone, everywhere, every day.
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Communications
Innovative science-driven experiences and communications for a lasting impact on culture, engagement, and behavior.
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Change
Harnessing the power of behavioral science, data and creativity to create lasting change—with people at the center.
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Embedded Plus
Talented agency experts embedded within your business.
How we're different.
We’re not the same as other employee experience agencies.
With us, you’ll find the foundations of science and insight in our work coupled with our word-class experiential design and creativity – and an unparalleled ability to execute experiences. Our multi-disciplinary behavioral scientists work with employee experience specialists to leverage deep expertise in applied psychology to understand, influence and measure employee behavior more effectively.
How we do it.
Our strategists and creatives develop smart solutions to help you capture the imagination of your workforce and create the lasting change you need.
As part of Inizio Engage XD, we’ll unlock whatever creative capability or experience your solution might need – campaigns and films, events and environments, immersive technology experiences and more.
Our thinking.
Explore our latest insights from our recent, ground-breaking report “The Business of Motivation“.
A report that dives deep into the complexities of workplace motivation, uncovering insights that challenge traditional assumptions and provides a roadmap for organizations aiming to boost employee productivity.
Building motivation across the organization
What do we do when we find—in this process of quantifying motivation—that motivation within our organization is low?
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Decoding motivation in the workplace
Considering its importance, most leaders struggle to define motivation, and are poorly equipped to have a nuanced understanding of where it comes from and what it actually means for employees and businesses.
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Why leaders should pay careful attention to motivation
While we recognize the importance of motivation, we’re not particularly good at actually quantifying why and how it’s important, and this is problematic. The science tells us motivation is key for anything to happen. No motivation—no action.
Learn moreMeet some of the Forty1 team.
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Kath Goodson
Global Client Development Director
Richelle Feigin
Managing Director, North America
Richard Burton
Global Managing Partner
Hillary Brown
Managing Director, UK
Luke-Matthew Iveson
Director of DEI Centre of Excellence