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We create experiences that enrich working lives.

Hi, we’re Forty1.

We create experiences that enrich working lives ​and inspire lasting change in ​culture and behavior. We blend science and creativity across all of our work.

How we're different.

We’re not the same as other employee experience agencies.

With us, you’ll find the foundations of science and insight in our work coupled with our word-class experiential design and creativity – and an unparalleled ability to execute experiences. Our multi-disciplinary behavioral scientists work with employee experience specialists to leverage deep expertise in applied psychology to understand, influence and measure employee behavior more effectively.

How we do it.

Our strategists and creatives develop smart solutions to help you capture the imagination of your workforce and create the lasting change you need.

As part of Inizio Engage XD, we’ll unlock whatever creative capability or experience your solution might need – campaigns and films, events and environments, immersive technology experiences and more.

Our thinking.

Explore our latest insights from our recent, ground-breaking report “The Business of Motivation“.

A report that dives deep into the complexities of workplace motivation, uncovering insights that challenge traditional assumptions and provides a roadmap for organizations aiming to boost employee productivity.

Tap to view Building motivation across the organization

Building motivation across the organization

What do we do when we find—in this process of quantifying motivation—that motivation within our organization is low?

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Tap to view Decoding motivation in the workplace

Decoding motivation in the workplace

Considering its importance, most leaders struggle to define motivation, and are poorly equipped to have a nuanced understanding of where it comes from and what it actually means for employees and businesses.

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Tap to view Why leaders should pay careful attention to motivation

Why leaders should pay careful attention to motivation

While we recognize the importance of motivation, we’re not particularly good at actually quantifying why and how it’s important, and this is problematic. The science tells us motivation is key for anything to happen. No motivation—no action.

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Meet some of the Forty1 team.

Kath Goodson

Global Client Development Director

Richelle Feigin

Managing Director, North America

Richard Burton

Global Managing Partner

Hillary Brown

Managing Director, UK

Luke-Matthew Iveson

Director of DEI Centre of Excellence

Want to learn more about Forty1?