Introducing a flexible patient support program to support patients on a once-monthly injectable

Client invited Inizio Engage to pitch for a PSP to support the launch of a once-monthly injectable in Canada.

Compete against five well-established players entrenched in the PSP space in Canada.
Convince the client of the benefits of looking beyond traditional models.
Deliver services without comprising patient experience.

Inizio Engage presented an alternative model to deliver optimal patient care.
Demonstrated how the alternative model:
- Was unique vs. traditional vertically integrated models.
- Provided core services and leveraged partners where required.
- Fully supported patient choice.
- Incorporated customized engagement channels (HCPs/patients).

The PSP is currently in the planning and implementation phase.
Launch date: September 2020.
Introduced a flexible model for the client.
Client had the option to choose services/providers – not limited to one provider with end-to-end services.
Technology-enabled platform for HCP and patient engagement.
Full transparency and visibility to pricing.

plus d'informations

Jump to a slide with the slide dots.

Discover how Inizio Engage partnered with a global biopharma company to deliver a unified, multi-country Patient Support Program across Europe.

AI powered precision targeting to expand oncology reach beyond traditional HCP targets to increase diagnostic rates and quicker referrals.

Our client, a leading global pharmaceutical company, needed to build a new primary care commercial team.