Providing an outsourced commercial operation for launch into Europe.
Our client was committed to bringing their innovative cardiovascular product portfolio to the European market at speed – but lacked an operational footprint in the region.
Their aim was to leverage a strategic commercialization and infrastructure partner to launch in multiple markets and better engage with the healthcare community with a robust, agile infrastructure prepared for current and future needs.
Inizio Engage has built a commercial operation including medical science liaisons (MSLs), key account managers, sales representatives, omnichannel representatives, and contact center support services, targeting specialist and primary care.
Inizio Engage is also supporting our client with the direct recruitment of senior leadership roles and employees, ranging from in-country General Managers to above-country commercial, market access and marketing roles.
The work done by Inizio Engage to support our client, has resulted in:
* Germany, UK, France, Italy, Spain, Belgium, Netherlands, Denmark, Sweden, Norway, Finland, Austria, Switzerland, Portugal and Ireland.
CASE STUDY (US) Seamless transition of US Medical Information program handled 98K calls within the first year.
CASE STUDY (US) Improved training program for rare-disease medication increases enrollment by 63%, with 25% increase in in-person training.
CASE STUDY (US) Device/reimbursement specialists successfully improve conversion rates, abandonment and speed to fill for medical device product.