Ashfield Engage launches with an integrated offering to maximise engagement with patients, HCPs and payers

Please note, this article contains references to Ashfield Engage which has now become Inizio Engage

Ashfield Engage, part of UDG Healthcare plc., today launches as an engagement and commercialisation partner for the healthcare industry. Previously ‘Ashfield Commercial and Patient Solutions’, the business has grown and enhanced its capabilities across four specialist areas: Medical Affairs, Commercial, Patient Solutions, and Event Experiences.  

Driven by customer demand for diverse, collaborative commercialisation services, Ashfield Engage launches as a single partner to create personalised, impactful experiences for all healthcare audiences, across all channels.

Staying ahead of the surging demand for remote strategies and the impact of COVID-19 on behaviours, Ashfield Engage is focused on engaging with patients, HCPs and payers on behalf of its clients to the maximum effect, whether virtually or in-person.

Greg Flynn, Global President at Ashfield Engage, explains: “We recognize change is inevitable, but transformation is a result of conscious choice. Our clients are adapting to the changing world and there are gaps that need to be filled which is demonstrated by the growth in outsourcing, and this is where we step in.

“One of the benefits of working with Ashfield Engage is that we draw on diverse expertise from different specialist areas, connecting patients, HCPs and payers with knowledge, support and medicines. We execute sophisticated, omnichannel strategies that increase awareness and engagement, bring products to market faster and more effectively, maximize sales performance and ROI, and support long-term patient adherence.”

The Ashfield Engage approach is underpinned by adaptive analytics, human connections, and customer-centric technology, enabling the team to engage with patients, practitioners and payers where they are.

Built on a strong heritage of over 20 years’ experience, Ashfield Engage provides a truly global offering, with a team of 5,000 employees delivering services in more than 50 countries. Whether digital, virtual or in-person, our services include sales solutions, patient engagement programs, medical information, medical science liaisons (MSLs), events, and market access.