Building a senior Medical Affairs and Commercial team to support a European neurology launch

MSL & KAM Case Study (Germany, Spain, Portugal)

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Executive Summary

Industry
Biopharmaceuticals | Neurology

Challenge
Recruit experienced Medical Science Liaisons and Key Account Managers across Germany and Iberia to support a European neurology launch.

Solution
Partnered with the client to recruit, onboard, and prepare senior Medical Affairs and Commercial professionals. Inizio Engage continues to manage the MSL team, ensuring consistent scientific engagement and ongoing field medical support throughout the European launch.

Results
– Senior MSLs and KAMs recruited across Germany and Iberia
– Experienced field teams prepared for launch
– Local market expertise secured across priority European markets
– Client-ready teams established to support launch objectives

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In Detail

The Challenge

Successful European launches depend on having the right Medical Affairs capability in place before launch.

A specialty pharmaceutical company preparing for a European neurology launch needed experienced Medical Science Liaisons and Key Account Managers across Germany and Iberia. The client required senior professionals with established therapy area expertise who could immediately support launch activities across priority European markets.

Our Solution

Working closely with the client, Inizio Engage defined the ideal Medical Science Liaison and Key Account Manager profiles before launching a coordinated recruitment program across Germany and Iberia.

We recruited, onboarded, and trained experienced field professionals, ensuring every individual was prepared to integrate seamlessly into the client’s Medical Affairs and Commercial organization from day one. Following deployment, Inizio Engage continues to manage the MSL team, providing ongoing operational support and ensuring continuity throughout the launch.

The Results

• Senior Medical Science Liaisons and Key Account Managers successfully recruited across Germany and Iberia
• Experienced field professionals onboarded and prepared for rapid deployment
• Local market expertise established across priority launch markets
• Inizio-managed teams ready to support European launch objectives

Why Inizio Engage

European launches require Medical Affairs teams that are ready to create scientific impact from day one.

By combining specialist recruitment, onboarding, team management, and field medical expertise, Inizio Engage helped establish an experienced Medical Affairs and Commercial team across multiple European markets, supporting a successful neurology launch.