Accueil Insights Integrated Commercial Support Maximizes Awareness of New Drug Launch

Integrated Commercial Support Maximizes Awareness of New Drug Launch

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Case Study (US)

The Challenge

Our client, a first commercial biotech, had a need for full commercialization support ahead of a new drug launch. 

Shortly after launch, they encountered financial challenges which drove them to recommend ceasing commercialization support.

Our Solution

Provide strategic guidance on how to most effectively maintain a market presence while exploring additional financial options.

Proposed an “at risk” commercialization model due to our level of engagement with the brand.

The Results

Jointly developed an overall go-to-market strategy to maximize awareness.

Client was able to maintain a commercial presence for an additional 12 months post launch. 

While Inizio Engage and the client decided against the “at risk” commercialization model, we now better understand the risk/reward profile and investment case to make commercialization a reality.