Creating Visibility for Clinical Trial Sites with Senior MSL Team
Case Study (Global)
The Challenge
Creation of a small scale global MSL program to assist in aggregating quantitative data to support a product.
Creation of a qualitative approach to leveraging MSLs to connect the patient journey to community experts and establish informal networks.
Create visibility for clinical trial sites, mapping influencer networks and bringing back medical insights to the organization.
Our Solution
We recruit MSLs with a background in genetics, cell biology and who have similar past experience in building international networks within rare disease.
Work collaboratively with USMA to develop a training program for product specific guidance, outlining a comprehensive onboarding schedule.
Validate current list of HCPs and maintain an up-to-date list of HCPs, as determined by the client
Support the clinical development program, and collection of insights from KOLs, on strategic initiatives conducted at prioritized accounts and/or institutions.
The Results
A global, influential team of rare disease experts
2 MSLs hired (MD and PhD) – US and EU covering a broad outreach of research sites with a scalable model to adjust to more FTEs based on the client.
MSLs are actively engaged on multiple functional areas of influence:
- Actively involved in the global publication strategy
- Review and provide feedback on internal manuscripts
- Attending relevant medical congresses and providing executive summaries for strategy
- Collaborating with CROs, specifically with CRAs and Global Project Lead
- Working compliantly and collaboratively with Global Head of Patient Advocacy
- Support tracking/receipt confirmation of IP delivery to EAP sites
- Actively participate in internal initiatives to help/support/inform key aspects of the clinical trial program and the clinical trial protocol
