Evaluate the impact of a community Medical Science Liaison (MSL) program on Healthcare Provider (HCP) understanding of key topics in the field of infectious disease and identify potential opportunities for improvement.
Shifting the focus from a traditional MSL role focused on institutional, top tier-level Key Opinion Leaders (KOLs) in academic settings to community-based KOLs largely unfamiliar with the MSL role.
Create foundational territory mapping aligned with initial alignment of commercial lists and migrate to focus on those KOLs receptive to initial and subsequent educational engagements by MSL team.
Collaboratively work with recruitment team to discover candidates that possess a working knowledge of community-level engagement.
Focus on diversity of MSL experience – RRT, MSNs, PharmDs, PhDs.
Train and educate MSL team on becoming ‘insight experts’ and creating opportunities outside of initial metrics.
Best practices initiated by pilot MSL team, vested by internal MSL colleagues. The client immediately adopted the resulting insight gathering processes.
Initial community-level KOL lists were vetted into a streamlined list of top tier KOLs – in addition to numerous sub-specialists not initially identified.
Several periodic surveys were submitted to access the effectiveness of the MSL team – results demonstrated a clear impact on medical engagement.
Success of team led to the client selecting to internalize MSL positions, and board directors electing to double the original size to compliment national commercial expansion.
Subsequent success of the pilot study led to a prospective publication detailing the importance of pioneering MSL projects focusing on community-level outreach and recruitment of diversity in MSL candidate profiles.
CASE STUDY (US) Virtual Oncology MSL team increases KOL engagement by 120%, exceeds insights gained goal by 600%.
CASE STUDY (US) Creation of a large-scale US MSL program to assist in aggregating data to support NDA to FDA.
