eMSL Program for Rare Diseases

CASE STUDY (Germany)

Summary

For a client in the rare diseases space, Inizio Engage developed an eMSL program that strengthened omnichannel communication and specifically expanded disease awareness through cross-functional collaboration between Medical, Sales and Marketing, supported by in-depth target audience and patient journey analyses.

The result: significantly increased and sustained engagement with target physicians, successful new hires, and noticeable efficiency gains driven by a steep learning curve.

The Challenge

• The client wanted to build its experience in omnichannel communication through greater cross-functional collaboration between Medical, Sales and Marketing.
• Conduct target audience and potential analyses in both untapped and established markets, as well as among new target groups.
• Developing disease awareness and increasing market penetration were identified as key levers within rare diseases.

The Approach

• Establish a clear shared vision for Medical Affairs, Marketing, Sales and Inizio Engage.
• Conduct research to analyze the patient journey and relevant stakeholders.
• Deliver all milestones in line with the agreed roadmap.

The Results

• Through continuous optimization of all processes, engagement with target physicians was rapidly and sustainably increased.
• At the same time, new hires were successfully made.
• The organization benefited from a steep learning curve and increasing efficiency gains.