Pre-launch Campaign Delivers 347 Appointments in 6 Weeks

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Case Study (US)

The Challenge

Prior to the launch of the recently FDA-approved product, the manufacturer wanted to ‘pre-warm’ target HCP offices to encourage a positive introduction of 350 newly trained field sales representatives.

Our Solution

Launch an inside sales program to schedule lunch & learns on behalf of the new representatives.

Inizio Engage designed, implemented and performed day-to-day management of the inside sales program, acting as a strategic marketing partner with the manufacturer, demonstrating the ability to provide suggestions and best practices related to making successful calls.

The six-week program targeted 5,000 OB/GYNs.

The Results

Of the 5,064 offices targeted, we reached 3,330 (65.76%).
1,264 of the reached offices agreed to a luncheon with their field sales representative.
347 appointments were made for sales representatives just prior to the team deployment.
Market intelligence was gathered on all contacted offices, providing field sales representatives background information.

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