Pre-launch Campaign Delivers 347 Appointments in 6 Weeks
Case Study (US)
The Challenge
Prior to the launch of the recently FDA-approved product, the manufacturer wanted to ‘pre-warm’ target HCP offices to encourage a positive introduction of 350 newly trained field sales representatives.
Our Solution
Launch an inside sales program to schedule lunch & learns on behalf of the new representatives.
Inizio Engage designed, implemented and performed day-to-day management of the inside sales program, acting as a strategic marketing partner with the manufacturer, demonstrating the ability to provide suggestions and best practices related to making successful calls.
The six-week program targeted 5,000 OB/GYNs.
The Results
- Of the 5,064 offices targeted, we reached 3,330 (65.76%).
- 1,264 of the reached offices agreed to a luncheon with their field sales representative.
- 347 appointments were made for sales representatives just prior to the team deployment.
- Market intelligence was gathered on all contacted offices, providing field sales representatives background information.
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