Delivering Highest RX Lift for Mature Brand in just 6 Months

Case Study (US)

The Challenge

Mature brand product going LOE (Loss of Exclusivity) with potential generics assuming some of the market share.​

​Our Solution​

Six-month pilot utilizing a dedicated team of six Inside Sales Representatives (ISRs). ​

Design, implement and perform day-to-day management of the inside sales program, acting as a strategic marketing partner with the manufacturer, demonstrating the ability to provide suggestions and best practices related to making successful calls.​

ISRs to be trained similar to field representatives.​

Focus on top-tier HCPs (deciles 7-10).​

ISRs having the ability to conduct screen-sharing presentations.​

The Results​

The brand reported some of the highest Rx lift ever.

“This has been some of the highest Rx increase we’ve seen in years due to this program.”  –Manager, Ophthalmology Marketing

Successfully delivered messaging to 18 HCP offices per day per representative.

Average (1.2) target/prescriber details per day per representative.

Program extended by an additional 6 months.