Agile, remote HCP engagement to boost vaccine awareness and uptake

CASE STUDY (UK)

Client: Global pharmaceutical leader
Therapy Area: Vaccines
Region(s): UK
Focus: Delivering rapid, remote engagement to reverse declining immunisation rates and accelerate vaccine adoption through targeted HCP outreach.

Our insights & approach: Smart HCP segmentation for strategic impact

We applied a data-driven targeting and segmentation strategy using Practice and Census data to create a “hotspot” model and a tiered targeting framework. This enabled us to pinpoint the most relevant stakeholders within PCN networks: Practice Managers, Nurses, Practice-Based Pharmacists and Physician Associates.

Our solution: Scalable remote HCP engagement at speed

Inizio Engage recruited, trained, and deployed a dedicated team of 10 Remote Vaccine Account Executives, working in our UK-based Customer Engagement Centre.

These representatives focused on moving practices along a ‘ladder of adoption’:

• Identifying patients → Confirming awareness of report → Inviting patients
• Our remote sales teams used personalised outreach and received ongoing coaching by our engagement experts to optimise engagement quality and effectiveness.

The results: Immediate, measurable impact

Within six months:

• The number of HCPs identifying patients more than doubled
• The number of HCPs inviting patients tripled
• We achieved an average daily interaction rate of 4.0
• 10.72 average dials per interaction, reflecting strong efficiency

I just wanted to share a bit of a ‘wow’ reaction – the quality of these calls is superb! Congrats to you and your team on maintaining such a high standard, and thank you.

– Marketing Lead

Beyond performance metrics, the programme provided valuable real-world insights that informed our client’s broader marketing strategy, driving continuous improvement.

Now in its eighth year, this evolving initiative continues to support new brands and serve as a cornerstone for HCP engagement and market insight collection.