Case Study (US)
The Challenge
- Client needed comprehensive, scalable and innovative model.
- Goal: Cost-effectively supplement field based MSL team to provide national coverage.
- Objective: Share newly published guidelines with KOLs and gain key strategic insights.
Our Solution
- Highly trained representatives in our medical dialogue center contacted 3,368 gastroenterologists.
- Recruit, train and integrate a contact center based MSL team.
- Efficiently engage KOLs with valuable data and build key relationships.
- Establish and align KPIs to top priorities.
The Results
- Virtual Engagements/vMSLs per day: 2-3.
- Grew KOL target universe by 120%.
- Exceeded insights gained goal by 600%.
- Gained insights on 97% of calls.
- Key insights gained per call: 12~.
- 98% of KOLs agreed to follow-up calls.
We are delighted with the program, model and activities to date.
We have already seen great access to our targeted physicians and the insights gleaned have validated some of our assumptions and informed future decision making. Another great partnership with Inizio.
Senior Director, Medical Strategy
