Rapid Deployment of Complementary Patient Diagnosis Liaison Team

Case Study (US)

The Challenge​

Recruit and manage a ‘non-traditional’ MSL hybrid role, the Patient Diagnosis Liaison (PDL), a subtype of MSL that is credentialed and does a specific function of disease state education and identifying patients with rare forms of bone disease.​

A PDL must have the ‘cold calling’ ability of commercial sales while inspiring HCPs to diagnose rare diseases based on educational awareness and further genetic testing.​

Integrating a contract PDL team (10+) into the existing landscape providing fluidity within an existing team of 50+ PDLs. ​

​Our Solution​

Collaboratively work with PDL regional managers in defining the ideal candidate, an experienced educator in rare disease with a competitive drive for results-driven metrics. ​

Recruiting efforts yielded a rapid deployment of ten PDLs to integrate into a training program and subsequently provide administrative oversight to ensure continuity.  ​

Consistent communication to Inizio Engage PDL team in relaying critical team metrics enabled a seamless transition for contract team into existing client PDL national team.​

The Results

First wave of five PDLs were recruited and field ready within two months. After that, responded to PDL vacancies efficiently, recruited and trained within a month. ​