Inizio Engage welcomes Eric Persoff as Senior Vice President, Commercial and Patient Solutions, APAC

Inizio Engage is pleased to announce the appointment of Eric Persoff as Senior Vice President, Commercial & Patient Solutions, APAC, effective August 1. In this pivotal role, Eric will lead the Inizio Engage business primarily in Japan, as well as oversee the company’s expansion in the dynamic Asia Pacific region, driving growth and delivering innovative solutions to our customers.

With over 15 years of experience in the life sciences industry, Eric brings a proven track record of success in both Japan and the United States. His expertise in leading high-performing teams, developing commercial strategies, and building strong client relationships will be instrumental in achieving the company’s ambitious goals in the Japanese market.

As Senior Vice President, Eric will be responsible for setting the strategic direction for the Japanese business, driving growth and profitability, and ensuring the achievement of performance goals. Additionally, he will spearhead the expansion of Inizio Engage across the APAC region, fostering business development initiatives and exploring potential M&A opportunities aligned with the global strategy.

“We are thrilled to welcome Eric to the Inizio Engage team,” said Benjamin Rapp, President of Commercial & Patient Solutions, Europe, Canada and Japan. “His deep industry knowledge and proven leadership abilities make him an invaluable asset as we accelerate our growth in Japan and the rest of APAC. Eric’s appointment underscores our commitment to investing in this dynamic region and delivering exceptional value to our customers.”

“I am excited to join Inizio Engage and contribute to the company’s success in Japan,” said Eric Persoff. “The region presents tremendous opportunities, and I look forward to working with the talented team to drive growth and innovation.”

Inizio Engage has a leading presence in the Japanese market, where we provide a broad range of Commercial, Medical Affairs and Patient Solutions delivered by an experienced team of a thousand expert professionals, helping Pharmaceutical companies, from Global Pharma to Emerging Bioventures, effectively bring their therapies to patients.

Japan is key market for our Inizio Engage and our Clients, while APAC offers significant growth opportunities. Eric’s appointment reinforces the company’s dedication to expanding its footprint and strengthening its position as a leader in the industry.