HCP Customer Engagement Transformation Insights

Are you evolving the role that MSLs, sales reps, omnichannel engagement and patient support programs play to meet the needs of HCP and patients when and how they want?   

Inizio Engage commissioned an independent market research report looking to understand what the future of HCP and patient engagement will look like, engaging 22 global Pharma leaders situated in Europe from a total of 12 pharmaceutical companies.    

We then shared these insights with workshop attendees at industry conferences and gained real-time feedback on the investment and progress of this transformation.  

A snapshot of our findings. 

While you’ll be very familiar with the trends dominating conversations, we believe it’s critical to continue interrogating where organizations really are on the customer engagement transformation journey.