Please note, this article contains references to Ashfield Engage which has now become Inizio Engage
Sometimes even the best Patient Engagement Plans run into resistance and lead to little or no enrolment. When this occurs, it doesn’t mean that the entire programme needs to be scrapped, but it does call for a different, more intensive approach to get HCPs and patients to take notice and understand the benefits.
Even your best efforts in designing and executing a Patient Engagement Programme that deals with the individual patient as a whole, can falter or fail to result in engagement. In this our final chapter in our blog series, Overcoming the hurdles faced in creating effective Patient Engagement Programmes we address what you can do to reach your enrolment goals.
It has been reported that the biggest enrolment hurdles to overcome are often a result of HCPs not being aware of the programme, not understanding the benefits, or possibly considering enrolment a burden. In fact, it is true that many HCPs lack awareness of the patient services offered by the pharmaceutical industry. In an Accenture research study, it was reported that
The commercial sales force has a critical role to play in helping HCPs understand how to select appropriate patients for therapy, educating them on the benefits of Patient Engagement Programmes and explaining how to easily enrol their patients.
To make sure that your sales force is fully on board with the programme, we recommend ensuring that your programme is embedded into the brand strategy from the outset. You should also leverage your clinical educator teams to review the available services within your patent services programme to improve awareness, and equip both your sales force and clinical educator teams with compliant messages and materials. You might also want to consider a commercial service team as a highly effective and cost-efficient additional resource to raise awareness of the programme.
When designing a Personal Engagement Plan, it’s vital to fully understand patient needs and adherence challenges. Don’t rush into enrolment without considering how these insights can also help you communicate the benefits of enrolment to patients. We recommend that you:
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Meet Catherine Goulding, PharmD, an Inizio Engage MSL with over 11 years of industry insights and knowledge to share.
Inizio Engage unterstützt das Schifferkinderheim in Mannheim-Seckenheim mit Spenden.