Please note, this article contains references to Ashfield Engage which has now become Inizio Engage
Serap will report into Benjamin Rapp, Regional President EU South, and will oversee services including patient engagement programmes, education and training, health outcomes, and patient support programme consulting and solution design in the region.
Benjamin Rapp said: “Serap joins us at an exciting time for Ashfield Engage, as the demand for patient engagement programs propels across the industry to support patients, improve adherence and achieve better outcomes.
“Her wealth of experience in the pharmaceutical space spans everything from business development and account management to patient recruitment, making her the perfect person to help us drive our patient solutions offering forwards in the DACH region.”
Specialising in next-generation patient engagement programmes, Ashfield Engage’s offering is underpinned by hands-on care, patient-centric technology, and behavioral science.
Serap added: “I’m thrilled to be joining such a forward-thinking business which helps healthcare clients communicate so effectively with patients and provides access to unparalleled levels of knowledge and support.”
The news follows the announcement of Ashfield Engage’s acquisition of Nuvera LLC, a US-based healthcare consulting firm that specialises in the design and build of seamless and HCP treatment experiences.
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