Build and deploy a national team of Clinical Sales Specialists (CSS) for a blue-chip UK Pharma company launching a key brand within their respiratory portfolio into a competitive market.
Implementing and managing four district phases across the project from January 2021; Planning / Recruitment / Training / Development (in June 2021).
Inizio Engage worked in partnership with the client to create the ideal candidate profile for the CSS role.
An assessment center process was strategically designed to specifically meet client expectations and identify key competencies for success.
An initial team of 30 CSS were recruited within 6 weeks to maximize sales pull through in identified early market access for the brand.
Inizio Engage provided bespoke remote sales training as part of the team initial training, including provision & training of our in-house telephony system.
Conducted ongoing in-field training support from a dedicated Sales Excellence Coach and Project Manager.
97% of the CSS team successfully completed their probationary period.
CSS recruitment continued to support subsequent client market access wins, median time from live vacancy to job offer was 20 working days.
CSS headcount increased to 44 heads since project start in January 2021.
CSS team activity metrics quickly increased to parity with client headcount teams.
The contract was renewed into its third year, with the team being regarded as integral to the client’s ‘Field Force Powerhouse’ vision.
Six Clinical Sales Specialists have moved to client headcount roles reflecting the high quality of personnel provided throughout the project.
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